Home > News > Hello Touch Garners Mainstream Praise • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Hello Touch Garners Mainstream Praise

Hello Touch Garners Mainstream Praise
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Mar 27, 2013 4:15 PM PDT    Text size: 

SAN FRANCISCO — Design-centric brand Jimmyjane attributes the soaring sales of its latest release, the Hello Touch, in part to media coverage.

Mainstream media including the Today Show, Men’s Health, GQ, Cosmopolitan, CNBC.com, NY Post, Harper’s Bazaar, and many more featured the product. Gizmodo, the leading tech blog, proclaimed “Hello Touch could be the best sex toy ever invented.”

The Hello Touch was launched in January and continues to break sales records and
receive unprecedented coverage in mainstream media, the company said.

“Several factors contributed to the vibrator’s success, including its innovative design, cultural trends such as the 50 Shades of Grey phenomenon, the openness of Generation Y consumers, and an overarching cultural shift that’s bringing these formerly taboo products into mainstream interest,” the company said. “The success of the launch and the continued boom in sex accessory sales during the Valentine’s Day season reflects the rapidly expanding consumer interest in what is already a multi-billion dollar industry.”

Jimmyjane launched Hello Touch in time for Valentine’s Day, resulting in a 91 percent YOY spike in revenue for the company’s online boutique, Jimmyjane.com. Jimmyjane sold more Hello Touch units in the first two weeks of sales than in the first four months of sales of FORM 2 during its 2010 launch (previously the company’s most successful product introduction).

“The momentum of the HELLO TOUCH launch is unprecedented, and speaks volumes for how far the market, and the conversation surrounding it, has progressed,” said Ethan Imboden,  Jimmyjane founder and Chief Creative. “We’re approaching the day when buying a vibrator will be as matter-of-fact as picking up a new electric toothbrush. Along the way, we’re seeing the hesitations in the media and society at large melt away, making room for a more informed discourse, a more consumer-centric marketplace, and ultimately, much happier end users."

Also contributing to the mainstream acceptance of Jimmyjane’s latest vibrator is a general shift in the industry, with more approachable, body-safe products on the market. In recent years, well-known brands such as Trojan and Durex have entered the vibrator market.

During his keynote presentation at the XBIZ 360 Pleasure Products conference earlier this year, Imboden noted “it is only a matter of time before other major multinational brand conglomerates look at the industry, and it is too big and too delicious for them to ignore.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

Grand Slam Media CEO Luke Hazlewood Hits It Out of the Park

Grand Slam Media Inc. CEO Luke Hazlewood’s view of the advertising business is one that seems to have solid roots. He says that in an ever-changing marketplace it is a better protocol to lead rather... More »

2017 XBIZ Webstar of the Year Harriet Sugarcookie Dares to Evolve

Start with a heaping helping of charming personality, sprinkle a dash of delightful quirky antics, then lather the final product with a whopping dollop of sensual sweetness… and what do you get?... More »

2017 XBIZ Trans Performer of the Year Reigns Supreme

It’s easy to see Aubrey Kate now — the modelesque, blonde bombshell — and dismiss her recent awards in the erotic arts as inevitable. It’s easy to say that she was simply born with... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!