LOS ANGELES — AVN founder Paul Fishbein and former AVN CEO Darren Roberts have announced the launch of the X3Sixty Network, a new adult on-demand program resource for cable TV systems.
The company said it provides monthly HD "infotainment" programs to cable operators within the U.S. and Central Europe and is currently available on-demand in more than 8 million households.
Fishbein and Roberts have more than 45 years of combined industry experience.
“The way people enjoy their entertainment has changed,” Fishbein said. “X3Sixty brings unique programming about the adult industry and its personalities to viewers in a format that is familiar to this generation and accessible to everyone.”
The network features the flagship show “Inside Adult,” a documentary series titled “The Making Of”… and talk show “Seven Minutes in Heaven” with Lexi Belle. The profile show, “Up Close,” and exclusive segments from sexual enhancement and pleasure products series “Outside the Box,” hosted by noted sex educator Sunny Megatron, round out the lineup.
All of the programs are intended to carry a TVMA rating, according to the operators, and are designed to enhance the viewer’s knowledge of the adult entertainment industry without competing with the explicit content already offered to consumers.
“Inside Adult,” hosted by adult star Chanel Preston, is a 30-minute monthly news and entertainment video magazine, and is described as a journey backstage into the world of the adult entertainment. The program features exclusive interviews, behind the scenes coverage, award shows, red carpet premiers, news and industry gossip. “People have called this the adult version of ‘Entertainment Tonight,’” Roberts said. “No one has ever commercially presented this side of the industry before, and we believe X3Sixty will make an enormous impact.”
“We have committed fully to our broadcast partners with respect to the programming exclusivity period, so you may experience a delay on current programs availability,” Fishbein noted. The site, however, launches with more than 50 exclusive programs, with additional content to be added weekly.