Masque Sponsors Republic Live's Music Showcases at SXSW

John Sanford

LOS ANGELES — Masque, the XBIZ Award-winning manufacturer of orally dissolvable gel strips for bedroom pleasure, has announced its sponsorship of the South by Southwest Festival’s Disco Donnie Presents at Republic Live this Wednesday through Saturday in Austin.

The schedule includes the Stacked SXSW Showcase presented by Circle Talent Agency on Wednesday; Ultra Records’ Official SXSW Showcase on Thursday; Turn Up! Presented by Flosstradamus on Friday; and The Melt V.S. M | O | D Showcase on Saturday.

The juicy gel strips, or Masque Sexual Flavors, currently come in strawberry, mango, chocolate and watermelon flavors and ended up in thousands of SXSW attendees’ bags last year, becoming the talk of the convention.

“Masque was part of an unofficial event at SXSW last year where we gave out samples and promotional items,” said Michael Guilfoyle, CEO of Masque. “Apparently, we got people’s attention because we frequently ran into attendees at other events around the country who had first heard of us from SXSW.  We made sure to have an official presence this year.”

Masque Sexual Flavors, which is frequently seen on the pages of Men’s Health, Cosmopolitan, Marie Claire and Women’s Health, appeals to people who are fun, open-minded, and looking for a new experience — much like the folks at SXSW, the company said. 

“We’re excited to come down to Texas," Guilfoyle added. "Our team loves SXSW both personally and as a business opportunity. Masque’s official involvement at SXSW this year shows that our branding efforts as a mainstream intimacy product are working and we are grateful that people are responding so enthusiastically to Sexual Flavors.”

All four shows start at 8 p.m. Republic Live is located at 301 5th St., Austin 78701.