WhiteLabelDating Names Glenn Millar U.S. Country Manager

John Sanford

LOS ANGELES — WhiteLabelDating.com, the award-winning software and services provider to the casual dating industry, on Tuesday announced further expansion plans into the U.S. with the appointment of Glenn Millar, who will serve as U.S. country manager.

Millar will oversee operations "on the ground" in the U.S., and will be responsible for assisting with the implementation of the strategy and launch of WhiteLabelDating.com into the territory including securing partnerships, growing the customer database and regional team creation.

Based in San Francisco, Millar has a wealth of knowledge and brings best practices from diverse companies ranging from e-commerce to non-profit to Fortune 500. A founder of three ventures, including an offline dating community that achieved $5M in annual sales in three years, Millar’s expertise ranges from brand strategy and affiliate marketing to User Experience and PPC/SEO. With prior consulting experience for a number of leading casual and dating brands, Millar is looking forward to growing WhiteLabelDating.com into this market through a strong partner and affiliate network.

Matthew Pitt, operations director at WhiteLabelDating.com, remarked, “Glenn’s extensive experience in digital and general positioning strategy will be invaluable as we launch and grow the business into the U.S. market. I'm pleased to welcome him to the team — 2013 looks like a very strong year for the company in this territory and we have some exciting developments in store.”

WhiteLabelDating.com is a gold sponsor at The Phoenix Forum (April 4 to April 7) and Millar will be in attendance, along with Pitt and Senior Partner Manager Gary Taylor. To arrange meetings and introductions, email hello@whitelabeldating.com .

The team will also be hosting a pool-side cabana to discuss their latest opportunities, while Pitt and Taylor will be speaking on the following panels:

*International Business 201 - What if the U.S. Market Didn't Exist - Thursday, April 4, 1.45 p.m. (Taylor)
*Dating Lifecycle - From Mainstream Sites to Hook-up and Beyond - Saturday, April 6, 1.30 p.m. (Pitt)