'Got Milk' Licensor Loses Battle Over GotMILF.com

GENEVA — The California Milk Processor Board, which coined the “got milk” phrase and licenses it to dairy farmers and processors, has lost a bid to take over GotMILF.com after arbitrators ruled against it over cybersquatting claims.

Up until October, GotMILF.com included sponsored links to various websites with such headlines as“Meet Gay Men for Sex Now,” “Hot Sex is Here,” “Watch Adult Cams Free 18+” and “Free Gay Men Videos,” according to TheDomains, which first reported the ruling.

But after the California Milk Processor Board sent the domain's owner an email alleging that the domain and its use were in violation of its trademark rights, the site changed. Gone were porn references, and in its place is a site that currently states: "What's a M.I.L.F.? — Coming soon!"

A WIPO arbitrator, writing for the panel, said that the question at the heart of the UDRP dispute is whether the domain name is confusingly similar to complainant’s mark.

"The panel majority concludes that the [GotMILF.com] is not confusingly similar to the mark 'Got Milk,'" the panel ruled. "While the two are doubtless similar, they are not, in the panel majority’s view, confusingly so."

The panel also noted that the two names do not sound alike and that there isn't any evidence of  "typosquatting."

"The panel majority simply cannot conclude that a meaningful number of Internet users would be confused by the domain name, nor that Internet users would mistakenly arrive at respondent’s website by virtue of a typographical error," the panel ruled.

GotMILF.com is owned by Del Polikretis, a former Escom CEO, known in the biz as Del Anthony. Polikretis joined Escom after it purchased Sex.com in 2006 for $14 million for what was the highest-priced domain sale at the time. Escom later filed Chapter 7 bankruptcy. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Show More