Home > News > Tenga Launches Iroha Line for Women • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Tenga Launches Iroha Line for Women

Tenga Launches Iroha Line for Women
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 19, 2013 1:15 PM PST    Text size: 

LOS ANGELES — Tenga Co., the Tokyo-based company that has been known for its masturbation aids for men since its launch in 2005, has announced the launch of a new women's brand called Iroha.

Tenga is known for its modern, clean designs, and the Iroha brand takes the same aesthetic and meshes it with a stylish Japanese twist. Using “Wa-modern” designs similar to traditional Japanese confectionaries, Iroha products feature a unique “Soft Touch” material that provides a supple texture that is kind, responsive and giving to touch. The Iroha line of luxury massagers has multiple vibration strengths, functional storage-case-charger and three varieties of design providing different methods of use.

With their easily approachable designs, the launch of the brand is a nod to iroha’s homeland of Japan where toys for women have recently taken a back seat to Tenga’s own male pleasure aids, allowing for a whole new untapped audience of those who have previously shied away from masturbation toys.

However, Tenga has announced these items will be the first of an entire brand, with future products to take into account the varying tastes of women and their toys around the world. The brand is set for release in Japan on March 3, with a U.S. launch set for April’s International Lingerie Show in Las Vegas.

For more on Iroha, click here.

The Tenga brand recently received national exposure when The Daily Beast’s Lizzie Crocker noted the company in its “Eight High-Tech Sex Toys For Valentine’s Day” feature. Backing up the fact that Tenga was not designed to replicate the look or feel of a vagina, Crocker praised the Original Vacuum Cup and Tenga as “a lot more promising than the pathetic imitations of the real thing” and extremely effective in delivering pleasure.

Gizmodo had a similarly inspired article, “NSFW: 7 High-Tech Sex Toys to Liven Up Your Valentine’s Night” that also touched on Tenga products. The focus of the Gizmodo feature changed to the 3D Polygon, a toy that is not “garishly-colored” and “a bit more socially acceptable.” Sure it gets described as “some kind of Origami sculpture,” but anyone who’s used one knows it does so much more.

Visit Liberator.com, email wholesale@liberator.com or call 1-866-542-7283 for retail and wholesale information.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Paysite Meetup: Catching Lightning in a Bottle

We just completed the first XBIZ.net Paysite Meetup in Prague. We caught lightning in a bottle. I first heard that expression from a friend who works in TV. He started in TV in the 1960s selling advertising,... More »

Why a Traffic Network Killed a Popular Offering

Change begets change. Nothing propagates so fast. If a man habituated to a narrow circle of cares and pleasures, out of which he seldom travels, step beyond it, though for never so brief a space, his departure... More »

Luring Cam Users With the Right Ad Format

The live cam marketplace is highly competitive filled with big-, medium- and small-sized players. So how do you stand out from the crowd to attract new users or persuade users to come back and spend their... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!