Liberator Featured on Yahoo! News, CNBC

ATLANTA Liberator was featured on two mainstream media outlets.

In the first report from Yahoo! News, Holly Bailey examined the immense effect E.L. James’ "Fifty Shades of Grey" has had on the sex industry.

Bailey’s look at the increase in sales from products mentioned in the book and its subsequent sequels includes a quote from Liberator's vice president of sales .

“Soft bondage is really hot right now,” Rick Lockett said. 

CNBC took a different approach on adult toys citing the increased presence of novelties in retailers such as Wal-Mart and CVS.

Chris Morris used Liberator as one of the examples in adult enhancement products that have broken-through from seedy to big box stores. Morris also mentioned Liberator’s new packaging and shipping technology as a means for making it into even more stores in the future.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

b-Vibe to Host 'Pottery & Sip' Event at XBIZ Expo

B-Vibe will host a “Mold Your Fantasy: A Pottery & Sip Experience” in partnership with Pot Studio LA during XBIZ Expo 2026.

LELO Toys Featured on Netflix's 'Emily in Paris'

LELO's Sona 2 Cruise and Soraya Wave appear in episode seven of the latest season of Netflix's "Emily in Paris."

Ball & Chain Debuts New 'Sex Dice' Game

Ball & Chain has introduced its Really Big Sex Position Dice game.

Wicked Sensual Care Debuts New Lube, Kits

Wicked Sensual Care (WSC) has introduced its first aloe-based lubricant and two new Adventure kits.

Sportsheets Expands 'Edge' Collection of Bondage Accessories

Sportsheets has introduced 15 new products from its Expand collection of bondage accessories.

Full Circle Debuts 'Royal Honeys' Love Torso Line

Full Circle has introduced its Royal Honeys collection of love torsos.

Orion Debuts 'Dual Vibrator' From Sweet Smile Line

Orion Wholesale has introduced the Dual Vibrator from its Sweet Smile line.

Creative Conceptions Debuts 'Sei Mio 2.0' Line

Creative Conceptions has introduced the new Sei Mio 2.0 line of pleasure products.

Icon Debuts New 'Expandor' Dildo From Its 'AlienNation' Line

Icon Brands has introduced the inflatable Expandor dildo from its AlienNation collection.

Orion Debuts 'Vibrating Anal Beads' From 'Anos' Line

Orion Wholesale has introduced the Flexible Anal Beads with Jumping Vibrations from its Anos line.

Show More