ID Lubricants to Introduce New Packaging in January

John Sanford

LOS ANGELES — Westridge Laboratories, the manufacturers of ID Lubricants, has released the new packaging for the ID Lubricants line that will roll out in January.

Their most popular lubricants — ID Glide and Pleasure — will be available in sleek, new bottles with a distinctive, slanted dispensing disc cap emblazoned with the ID logo on the top. ID’s signature silicone lubricant, Millennium, will be released in a similar bottle with a slanted, flip top cap.

“We have been perfectionists in designing a bottle that reflects the high quality and long time popularity of the ID line of lubricants,” said Gregg Haskell, president of Westridge Labs. “The bottles are sleek and contemporary and the dispensing disc cap is very easy to use.”

Joining the three flagship products is the newly reformulated ID Sensation which is their newest warming, water-based lubricant, adding to their growing product line of lubricants. With the reliable, water-based consistency of their bestselling lubricant, ID Glide, Sensation will be available in the new packaging in four of ID’s most popular sized bottles.

ID’s specially formulated silicone anal lubricant, BackSlide, will be in the newly designed packaging as well. “I know all of the new bottle sizes of the ID lubricant range will be very popular with retailers,” Haskell said. “Even the handy, 1 oz bottle with the dispensing disc cap offered in a 24 bottle POP display will be very popular among consumers.”

The new packaging will be featured in the ID booth at the upcoming ANME show in Burbank in January. To book an appointment for ANME, contact Dan Evans at Westridge Labs at (714) 259-9400, ext 237.