MELBOURNE, Australia — The Love Group announced today that the “Fifty Shades of Grey Official Pleasure Collection” approved by author EL James, debuted in Australia selling out 70 percent of its initial stock in three days.
The products were launched at a swanky VIP and press party at society bar Silk Road Melbourne, with an introduction video from the author EL James and product demos by sexologist Dr. Nikki G.
Following the debut, the collection was then presented to Sexpo trade buyers and attendees.
The company is the exclusive distributor of the line in Australia and New Zealand.
“The response from the trade and general public was superb. We had to airfreight in another order to cope with sales before Christmas. ‘Fifty Shades Official Pleasure Collection’ was a massive hit. The biggest demand was from boyfriends and husbands buying for their partners, wanting to recreate moments from the book,” CEO Rob Godwin said.
Dr. Nikki G commented, "After the hype of the book, I am so excited about the launch of the official merchandise. Not only is this line classy, elegant and seductive but it is allowing people to live out the fantasies that were created during reading the series and bringing the book to life and into their very own bedrooms.”
She added, "This is for the everyday person who wants to experience something a little more adventurous in the bedroom but might not know where to start.”
Articles on the products will be featured in Grazia magazine, News.com.au, and Fairfax Media in the next week.
Trade buyers can now purchase the line from TheLoveGroup.com.au, by calling Godwin at +61419266788 or by emailing info@thelovegroup.com.au.
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