Senate Approves Web Labeling; Bill Faces House Battle

WASHINGTON — The U.S. Senate Commerce Committee, with the backing of the Bush administration, approved an amendment to a wide-ranging telecommunications bill that would require mandatory website labeling on pages that contain explicit sexual images.

The entire communications bill still has a way to go before it can be signed into law, however. It must receive a final vote from the commerce committee and then the full Senate. The bill also would have to be reconciled with a House of Representatives version, championed by John Kyl, R-Ariz., which does not contain a mandatory labeling provision.

Both proposals were prompted by a speech from Attorney General Alberto Gonzales in April, who called on Congress to act quickly to “prevent people from inadvertently stumbling across pornographic images on the Internet.”

According to CNET News, which has seen a copy of the bill, websites must not place sexually graphic images on their homepage, and they must rate “each page or screen of the website that does contain sexually explicit material,” according to a system to be determined by the Federal Trade Commission.

Webmasters who fail to properly label their sites would face up to five years in prison, according to the proposal.

“This will protect children from accidentally typing in the wrong address and immediately viewing indecent material,” Sen. Conrad Burns, R-Mont., said. “[Politicians] have to take a bold step in this world of danger to our kids, and there are some people out there who prey on young children and they use the Internet and other methods to feed their sickness.”

First Amendment Attorney Lawrence G. Walters offers a different point of view.

“Forcing speech on a publisher is problematic,” Walters told XBIZ. “I’m not against voluntary labeling. In fact, we need to do that to ward off government regulation. Many adult sites label their content with warning pages, but it might not have been widespread enough. I think the government will find that voluntary labeling is pervasive among adult sites, but we don’t have a uniform system. Most adult sites already comply.”

Walters mentioned the video game, music and movie industries as examples of the effective use of self-labeling.

“Unfortunately, web content has been fractured and inconsistent with labeling because of how unwieldy the international web is,” Walters said, citing the Internet’s tremendous worldwide scope and operations. “Depending on the final wording — and it still has a long way to go yet — I think this [bill] would technically be hard to enforce given how much content is out there. It’s unfortunate the adult industry couldn’t do enough to head off this type of legislation.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ Miami Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Miami, set to take place May 11-14 at the Goodtime Hotel in South Beach.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

UPDATED: Utah VPN Rule Enforcement Paused in Aylo Lawsuit

Provisions of a new Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force on Wednesday, have been put on hold until Sept. 3.

JustFor.fans Launches 'JFF Create' iPhone App

JustFor.fans (JFF) has launched its new iPhone creator management app, JFF Create.

ShootXEvents Joins ASACP as Media Sponsor

ShootXEvents has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Pornhub Unblocks UK Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in the United Kingdom will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s U.K. age-verification process.

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

FSC Launches 'Know Your Rights' 1st Amendment Resource Page

The Free Speech Coalition (FSC) has launched "Know Your Rights," a resource page detailing First Amendment protest guidelines.

Utah VPN Rule for Adult Sites Takes Effect This Week

A new law in Utah comes into force Wednesday, making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification.

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

Show More