Home > News > Baci Launches Fairvilla Megastore ‘Shop-in-Shop’ • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Baci Launches Fairvilla Megastore ‘Shop-in-Shop’

Baci Launches Fairvilla Megastore ‘Shop-in-Shop’
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Dec 4, 2012 5:00 PM PST    Text size: 

ORLANDO — Baci Lingerie announces the opening of its "Shop-in-Shop" at the Fairvilla Megastore in Orlando.

 The dedicated display area is a first for Baci, as it partners with Fairvilla for its entry into the new sales concept.  

“We worked with Fairvilla over the last six months to present this groundbreaking display space to consumers," Baci Lingerie Director of Sales and Operations Alicia Sinclair says. "I’ve always been impressed with Fairvilla’s innovative approach to retail concepts and ideas, making it the perfect store to partner with on our debut ‘Shop-in-Shop’ — the first of many highlighting Baci’s glamorous lines and products.”

“We are excited to open Baci’s first 'Shop-in-Shop’ in our Orlando location,” Fairvilla Chief Marketing Officer Debra Peterson said. “The 'Shop-in-Shop' concept lets us present Baci Lingerie in a way benefitting both Baci and Fairvilla.”

The Baci Shop-In-Shop was custom-designed for the Fairvilla Orlando Megastore and modeled after Baci’s luxurious showrooms in Los Angeles and Miami. The footprint is 12’ x 18’ and the space is defined by high walls on two sides, which have tasteful Baci signage on the outside of the display space.

To create a more intimate shopping experience, tables are utilized, displaying items out of the box and giving consumers tangible options and increased visibility. A glass showcase, hanger spaces, and mannequins provide a more complete representation of the product.

Sinclair adds, “Our goal was to create a scaled down version of our showrooms, creating a boutique feel with direct access to our lingerie. We are thankful to Fairvilla for providing us with premium space in the middle of the store and are excited to witness the results.”

Displayed within the space are items from Baci Lingerie's high-end Black Label collection, the playful and erotic White Label collection, and the Dreams collection of erotic bedroom costumes. On Dec. 14, a selection of natural-look, glamour, and novelty styles of Baci Eyelashes, providing “Glamour in the blink of an eye,” will be temporarily showcased. Future plans call for the addition of Baci’s Envy line of men’s underwear.

Fairvilla Megastore’s Orlando location is at 1740 North Orange Blossom Trail in Orlando.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Breaking the Fourth Wall: VR Production Tactics, Techniques

The tech world has long seen the cyclic debut of fabulous (and fabulously expensive) products, which initially wowed pundits and early adopters, but were left antiquated with the next round of releases. Virtual... More »

Retailers, Distributors Report Growth in Male Sex Toys Market

Adult retail has been undergoing a transformation in recent years. The adult stores of the 1990s and 2000s focused heavily on porn video sales and catered to a predominantly male clientele, but these days,... More »

VR Hardware: The Foundation of Immersive Technology

From cameras to headsets to controllers, software and more, virtual reality technology is more than the VR content experience itself — it also surrounds the tools that are needed to create and consume... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

XBIZ.net Paysite Meetup

Jul 13 - Jul 13
Barcelona, Spain

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!