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Baci Launches Fairvilla Megastore ‘Shop-in-Shop’

Baci Launches Fairvilla Megastore ‘Shop-in-Shop’
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Dec 4, 2012 5:00 PM PST    Text size: 

ORLANDO — Baci Lingerie announces the opening of its "Shop-in-Shop" at the Fairvilla Megastore in Orlando.

 The dedicated display area is a first for Baci, as it partners with Fairvilla for its entry into the new sales concept.  

“We worked with Fairvilla over the last six months to present this groundbreaking display space to consumers," Baci Lingerie Director of Sales and Operations Alicia Sinclair says. "I’ve always been impressed with Fairvilla’s innovative approach to retail concepts and ideas, making it the perfect store to partner with on our debut ‘Shop-in-Shop’ — the first of many highlighting Baci’s glamorous lines and products.”

“We are excited to open Baci’s first 'Shop-in-Shop’ in our Orlando location,” Fairvilla Chief Marketing Officer Debra Peterson said. “The 'Shop-in-Shop' concept lets us present Baci Lingerie in a way benefitting both Baci and Fairvilla.”

The Baci Shop-In-Shop was custom-designed for the Fairvilla Orlando Megastore and modeled after Baci’s luxurious showrooms in Los Angeles and Miami. The footprint is 12’ x 18’ and the space is defined by high walls on two sides, which have tasteful Baci signage on the outside of the display space.

To create a more intimate shopping experience, tables are utilized, displaying items out of the box and giving consumers tangible options and increased visibility. A glass showcase, hanger spaces, and mannequins provide a more complete representation of the product.

Sinclair adds, “Our goal was to create a scaled down version of our showrooms, creating a boutique feel with direct access to our lingerie. We are thankful to Fairvilla for providing us with premium space in the middle of the store and are excited to witness the results.”

Displayed within the space are items from Baci Lingerie's high-end Black Label collection, the playful and erotic White Label collection, and the Dreams collection of erotic bedroom costumes. On Dec. 14, a selection of natural-look, glamour, and novelty styles of Baci Eyelashes, providing “Glamour in the blink of an eye,” will be temporarily showcased. Future plans call for the addition of Baci’s Envy line of men’s underwear.

Fairvilla Megastore’s Orlando location is at 1740 North Orange Blossom Trail in Orlando.

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