TAMPA BAY, Fla. — Webmaster Central reported today a developing trend as more of its online dating services and live cam clients add leased video content packages.
The company said from January through November of this year, it has seen a 33 percent increase in new clients using its leased content services exclusively on live cam sites, compared with the same period in 2011. And the increase in new adult dating sites adding the content is up 47 percent from last year.
The trend seems to indicate that businesses that operate websites in these two profitable arenas are increasingly looking to leased video content as a means to increase bottom lines and gain a business edge in the highly competitive space.
“Not too long back, live cam shows and adult dating services were seen by most adult businesses primarily as an upsell, an additional source of revenue to complement member sites that were built around video content,” CEO Andy Alvarez said.
He added, “That model can still work. But what we’re seeing now is the reverse also works, meaning webmasters who use live cams and adult dating as the primary attraction of their website can boost profits and retain members longer by offering HD video content as an additional bonus for their customers.”
Webmaster Central said it offers its leased content packages starting at $200 per month, making the cost to add HD quality video content affordable for any budget. The content is is optimized for viewing on PCs, as well as mobile devices and tablets.
The company explained that webmasters can charge their customers for access to the videos, or offer the content as an additional bonus for paying customers to increase retention rates and encourage repeat business. Websites that choose to charge for access to the leased video content can set one flat rate, or charge customers per-download. Also, the ability for clients to display inline ads inside videos as they’re being watched creates an additional revenue stream for live cam sites and adult dating services.
“It’s quick and easy to integrate our content into just about any existing website design,” explained Alvarez. “Lots of clients use our XML gateway to add their leased content into their websites, but we can also create custom white label websites designed to match an existing site’s look.”
Free demos are available by contacting sales@webmastercentral.com.