Sinclair Institute Names Patrick Smith as New President

HILLSBOROUGH, NC — The Sinclair Institute, a leader in the sexual health space, has named Patrick Smith as its new company president.

Smith replaces Peggy Oettinger, who retired earlier this year after serving as president since the Sinclair Institute's launch in 1991.

The Sinclair Institute said in a statement that Smith holds a successful background in consumer products and a "flourished history of B2B successes, working with a majority of the mass-market leaders.

"His specialties include eCommerce strategy and growth, something of great benefit to Sinclair Institute and their two eCommerce sites BetterSex.com and SinclairInstitute.com."

Smith was named president in July and has since gone on to launch a series of successful webinars and to foster relationships with the Sinclair Advisory Council of sex educators, therapists and research specialists.

"I’m committed to growing our position as an authority on sexual health," Smith said. "Since 1991, Sinclair has provided millions of people with an opportunity to better their sex lives.

"Sinclair award winning programs are utilized by sex educators and therapists around the world and I’m thrilled to be a part of these great brands.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced two new pleasure products from its Beau Coeur collection.

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Orion Expands Cottelli 'Bondage' Line

Orion Wholesale has added five new lingerie sets to its Cottelli Bondage collection.

Full Circle Expands 'Savage Me' Line of Strokers

Full Circle has expanded its line of Savage Me strokers.

Show More