pjur Pulls Out All Stops at eroFame Show

Bob Johnson

WASSERBILLIG, Luxembourg —The pjur group was out in full force this month at eroFame on the Hanover, Germany fairgrounds, winning three awards and exhibiting its entire product line with new displays, videos, promotions and contests.

Several versions of the company's display series were at the fair stand so the trade could get an idea of different product sizes, flexibility of displays offered, and appeal to the target audience.

The display series showed five different formats and graphics along with product information in several languages for international markets. In addition, the displays' QR codes were demonstrated that offer in-store product information for consumers. The codes also enable consumers to see multi-media content on their smartphones.

New 'Infotainment" product videos were also on hand. The trailers presented filmed scenes from everyday life demonstrating the advantages, characteristics, and usability of pjur's products. The company said a number of interested trade visitors seized the opportunity to take the videos home on USB sticks.

Pjur also noted the positive results of a series of tests carried out by Standard Innovation Corporation over a period of three months that confirmed pjur silicone lubricants are suited for use with the premium We-Vibe toys. A comprehensive set of marketing materials confirming the findings are available.

The company also raffled off two iPads, both of which were won by members of the California Exotic Novelties team. In addition, the pjur ”superhero” walked the halls of the trade convention, glad handing and posing for photos.

”eroFame 2012 was an incredible success for pjur," pjur group founder and CEO Alexander Giebel said. "Our sales team had many fruitful conversations with our clients, we had promising talks with potential new cooperation partners, we got priceless feedback for our products and our marketing materials, and we have a record number of orders for the products we presented at the event."

He added, "eroFame has established itself as an international B2B trade fair that truly has an international character. We are already looking forward to the next eroFame in 2013.”

The company noted that the event was topped off with the winning of three EAN Awards including Best Crossover Products, pjur Original as Best Longtime Seller in the Consumables category, and Best PoS Activities.