Oct 9, 2012 2:15 PM PDT    Text size: 

LOS ANGELES — The Screaming O was named 2012 EAN Erotixxx Innovator of the Year for its unique approach to marketing, merchandising and design the Studio Collection of mini vibes disguised as makeup.

This year The Screaming O redefined chic and discreet with The Studio Collection, a one-of-a-kind series of mini vibes and sexcessories designed and packaged to appeal to women of every sensual style. The company’s creative approach to development, design, packaging and cohesive high-impact retail merchandising has made The Screaming O a leader in its product category worldwide.

“It’s an honor to be recognized by the international adult industry for our unique business model and dedication to creating new, must-have products for retailers around the world,” The Screaming O partner Keith Caggiano said. “The EAN Erotixxx Awards are one of the most important designations in our industry and The Screaming O is pleased to have been involved this year. Congratulations to all of the winners!”

The 2012 EAN Erotixxx Awards are presented in Hannover, Germany, during the annual eroFame trade convention, which brings together the biggest names and brightest companies in the adult product industry to showcase their latest designs and product lines to domestic and international buyers.