Search.xxx Traffic Strong in 1st Week, ICM Registry Reports

Rhett Pardon

PALM BEACH GARDENS, Fla. — .XXX operator ICM Registry reported Friday that it's pleased with traffic over its new search engine, Search.xxx, which launched last week.

ICM Registry said that Search.xxx tabulated 1.2 million unique views and about 8 million page-views in its first seven days.

"Traffic is settling down to a more predictable pattern as expected after the initial PR reaction, but in any event is way more than we had expected," ICM Registry CEO Stuart Lawley told XBIZ. "We are busy analyzing the logs and statistics for that traffic  but, for example, in a 12- hour period last Saturday 26,000 different search terms made up hundreds of thousands of searches and in that period alone just over half of all the sites listed in the engine received some traffic. with many receiving thousands of hits."

Lawley noted that the geographic spread of traffic is most pleasing and the number and percentage of returning visitors has increased each day.

"We couldn't be more delighted with how this has launched and has been reported on in the mainstream media, and our registrants are delighted with the levels of traffic that is being sent to their sites," he said.

So far, Search.xxx's publicity and resulting traffic has been all word of mouth but Lawley said that an advertising campaign is in the works and placements begin slowly over the next few weeks.

Search.xxx works just like popular search engines but searches only .XXX domain-based porn amongst 21 million pages of content crawled and indexed by fetish or genre, across multiple languages and sexual orientations.

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