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CalExotics Gears Up for eroFame

CalExotics Gears Up for eroFame
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Sep 21, 2012 2:15 PM PDT    Text size: 

CHINO, Calif. — CalExotics is gearing up for the eroFame Show taking place at the EXPO Fairgrounds in Hanover, Germany, Oct. 3-5.

According to the company, on the agenda is an array of website enhancements, new collections and merchandising support; all presented in a new trade show booth specifically designed for eroFame.

Susan Colvin, President and CEO of California Exotic Novelties, says, “We’ve worked closely with Huda Najebzadeh and her team to create a spectacular booth. I can’t wait for everyone to see it!”

New website enhancements include the official rollout of the Where to Buy Section. This area allows consumers to search for retail locations near them when they visit the California Exotic Novelties website.

Jackie White, vice president of sales of CalExotics, says, “The Where to Buy Section gives European retailers the opportunity to tap into our web traffic. Being driven by our online community Club CalExotics, and other SEO marketing, it connects consumers with retail locations so they can make a purchase. As a retailer it’s easy to sign up, and we have helpful staff available at the show, and in the office, to assist anyone with questions.”

The CalExotics website also features new multi-language translations for global customers. More than 60 language options are now available with the click of a button on the website.

Multiple languages are also available on California Exotic Novelties packaging, including: English, French, German, Spanish and Russian.

Some of the new collections being presented include Body & Soul, E.V.A., Girl Next Door, Posh and Power Stud.

Body & Soul is based on the idea that the entire body and soul is connected to one’s sexual wellbeing. It consists of ergonomic, luxurious toys, some with an intriguing silky-soft, metallic finish that must be seen to be appreciated.

E.V.A. is a slender, flexible, sleek vibe with seven pulse-pounding functions of vibration, pulsation and escalation.

Girl Next Door, or G.N.D. strokers, are soft, tight, life-like masturbators made out of PureSkin to replicate the fantasy of being with the girl next door.

The Posh Collection is a line of fun and flirty toys in vibrant pink, blue, orange and purple. The clean, white packaging is augmented with a tactile pattern and is intended to make a striking impact on the store shelf.

The Power Stud line includes all-time favorite shapes and styles, with a modern twist. Available in pink, black and purple, the Power Studs are made to please.

“Our newest collections are a must-see during the eroFame Show,” says Angela Mustone, International Business Development Executive for California Exotic Novelties. “Please come to our booth, take a tour of our latest products, and get to know us a little better.”

California Exotic Novelties also enhances several existing collections. A major highlight is the Black Label Jack Rabbit. To celebrate the anniversary of the Jack Rabbit — the best-selling toy of all time — the CalExotics design team issues this must-have collectible. It comes as a rechargeable unit, and a battery-powered edition.

COLT, Dr. Joel Kaplan, Dr. Laura Berman, and Shane’s World also have new and exciting products. As well, there’s new Platinum Edition Butterfly and Bunny Kisses, Silicone Love Riders, LUXE, Lia and many others.

“Plan-o-Grams and other merchandising tools will once again be a huge part of our eroFame Show presentation,” says Colvin. “We’re a company known for offering premium customer support with our ‘Dedicated to You’ motto. We can’t wait to help our European partners succeed.”

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