Thursday, Sep 20, 2012    Text size: 

NEWPORT BEACH, Calif. — I-D Lubricants has begun shipping its new line of glycerin and paraben free lubricants called I-D Hero.

I-D Hero is now available in four  formulas, all offered in distinctive 4.4 oz. bottles. The company has also designed a POP display for slatwall, shelf, or countertop; a jar of assorted pillows of all formulas; a comic book-style consumer guide; and posters and marketing tools.

Hero is shipped in 12-bottle cases, an assorted case or assorted pillows by the gross. The Hero display contains the durable plastic display, 24 bottles of Hero, and consumer guides.

Hero's four glycerin and paraben free, latex friendly formulas are: Hero H20 - Water based, hypoallergenic, long lasting; Hero Super Slick - Silicone based, hypoallergenic, ultra thick; Hero Heat Ray - Water based, gentle warming sensation; and Hero Cool Blast - Water based, gentle cooling sensation.

The Hero line also includes the 2.2oz dual packaged Dynamic Duo that creates four sensations with warming, water-based Hero Heat Ray and cooling, silicone-based Hero Arctic Blast. 

For the distributor and retail buyer, the company has also created an exclusive, complimentary, comic book-style Hero Buyer’s Guide that tells the story of each of the four formulas and includes SKUs, UPC codes, case pack amounts and product-specific information. The Hero Buyer’s Guide can be used to educate sales teams and can be sent to retailers as a reference for their future orders, the company said.

Contact Don Nelson, director of sales at Westridge Labs, the makers of I-D Lubricants, for more information at DNelson@Westridgelabs.com.