Home > News > Pjur Superhero Commercial Playing in Hong Kong Cinemas • Bookmark   • Newsletters   • Register Search Options


Pjur Superhero Commercial Playing in Hong Kong Cinemas

Pjur Superhero Commercial Playing in Hong Kong Cinemas
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 6, 2012 1:00 PM PDT    Text size: 

WASSERBILLIG, Luxemburg — Commercials promoting pjur’s Superhero delay spray are being shown in Hong Kong cinemas before primetime screenings.

The movie trailer is the latest marketing strategy from pjur. First, there was a campaign with ads on 50 city busses in Hong Kong when the product was launched in early 2011, which happened to coincide with Chinese New Year. Later, pjur used screens in the back of taxis and in metro stations as an advertising platform. And then, an ad trailer made in Hong Kong that also included a user testimonial generated great interest with a TV campaign.  

To view the pjur Superhero trailer, click here.

“This is one of the best opportunities to reach the target audience, a clientele that is extremely brand conscious and keen to consume,” the company said. “The pjur trailer manages to create an emotional response because it is centered on a fun story taken from everyday life. Also, the statements of the testimonials convey the qualities of the product in an honest and convincing fashion.”

For more information about pjur Superhero, click here.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Preventing Legal Problems Before They Start

Dentists typically recommend that a person’s teeth be cleaned every six months and that oral X-rays be taken at least once every year. Internists recommend that a person receive a physical examination... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!