Aug 30, 2012 10:00 AM PDT    Text size: 

SHERMAN OAKS, Calif. — Baci Lingerie announces the addition of Erica Ruof, who joins the company as an account executive.

“Due to the expansion of our lines and the increase in demand for Baci, it is necessary for us to continue to build our dynamic team by adding experienced account representatives in every territory,” said Alicia Sinclair, Baci Lingerie's director of sales and operations.

Ruof, who will work on the East Coast from the Miami office, has over 5 years of intimate apparel buying experience. She is familiar with retail stores, merchandising, and has phenomenal product knowledge. Always on the ball, Erica is equipped to further increase Baci’s positioning and success in retail stores.

"I am so thrilled to join the team here at Baci Lingerie," Ruof said. "The lines are amazing, from the styles and packaging to the photography. I’m incredibly excited to be a part of this growing sensation that is Baci."

Sinclair adds, “Baci is comprised of an almost entirely female team, and we embrace every woman and her unique sex appeal. Differences are celebrated at Baci, from our sales team to our styles, and this mentality has helped fuel Baci’s global success. Erica adds an exciting youthful dynamic to our sales team. Her enthusiasm for Baci’s lines and styles inspires us all, while her strength in product merchandising, superior work ethic, and creativity makes her another excellent addition to our ever growing team of well-trained US Sales executives. We are extremely pleased and thankful to have such strong and committed woman join the ranks of Team Baci.”

Baci recently announced the debut of the following new collections: Plus Size Lingerie, fresh, new Dreams styles, including plus size and new hosiery offerings, White Label collection refresh, which includes completely updated packaging, and Envy Men's Wear.

Baci's recently expanded and moderately priced White Label collection of lingerie appeals to the playful, erotic nature of those with seduction on their mind, while the Black Label collection is luxurious and classy, for women with refined yet sexy taste, the company said.

Whether in the mood to be fun and flirty or dramatic and intense, Baci Eyelashes come in a variety of easy-to-apply natural, fashion and glamour styles. Eyelash sub-collections include Natural Look, Starlight Edition, Magic Colors, Glamour and Paradise Dreams, all providing “Glamour in the blink of an eye.”

Baci’s new Dreams collection of bedroom costume designs include nurses, schoolgirls, flight attendants, secretaries, cops and more.

Erica Ruof's email address is Erica@bacilingerieusa.com .

Retail buyers may visit Ruof at Baci’s East Coast Showroom located in the heart of the Fashion District of Miami (162 N.E. 40th St., in Miami). To schedule an appointment, call (786) 309-9345.