Home > News > 'Jism 2' Producer Talks Porn With The Wall Street Journal • Bookmark   • Newsletters   • Register Search Options


'Jism 2' Producer Talks Porn With The Wall Street Journal

'Jism 2'  Producer Talks Porn With The Wall Street Journal
Get XBIZ News
Aug 22, 2012 9:00 AM PDT    Text size: 

MUMBAI, India — Bollywood filmmaker Mahesh Bhatt, the mastermind behind casting adult star Sunny Leone in his film, "Jism 2,” sat down with The Wall Street Journal recently to discuss the state of erotic films in India.

Although the mainstream erotic thriller “Jism 2” sequel is a far cry from any typical erotic film, no less any porn movie, the movie did cause a storm of controversy in India because of its “taboo” nature, and has vaulted Leone into near superstar status.

Besides the Bollywood buzz, the movie has opened up dialogue about the nature of erotic films in the morally conservative county.

Bhatt, who is best known for producing and directing dramas is at the forefront of the new wave of Indian sex-themed films and told the Journal that he took the plunge into erotica Indian cinema in 2002 when he began to “gratify," rather than "edify" audiences with erotic thrillers like “Jism 1” and “Raaz.”

“The commercial success of these films made it clear that if we wanted to stay afloat without leaning on star power, we would have to bank on this genre,” Bhatt said.

Bhatt blasted the Indian populace for being hypocritical about sex on the cinema.

“Good people fall in love and only bad people have sex. That’s the culture so-called custodians of our culture have driven down. People who claim that these [erotic] films contaminate our sacred Indian space are the same ones who actually love watching them. Its Indian hypocrisy at its best: Give it to us but don’t tell us that we want it.”

Bhatt told the Journal that Indian audiences won’t admit their lust for these types of films, and noted that the box office belies their outward posturing, pointing to “Jism 2” that made nearly $1 million in its opening weekend.

“I have made a bunch of serious films as well but none of them can come close to even the toenail of the business that this film has done,” Bhatt said.

Despite “Jism 2’s” success,and Leone's "steamy performance," Indian moviegoers and some critics said it was too conservative, illustrating Bhatt’s point that  the public is yearning for more explicit films. He noted that “the audiences were clamoring for sleaze and not the filmmakers.”

“The filmmakers were trying to drive home a concept that there is a yearning to find conservative love in the porn industry, which was portrayed by Sunny Leone’s character. People were not willing to tune into the narrative, which was a slow burner. Instead, they were superimposing their own perversion, which comes when a porn star is cast in a film, and that made them believe that the movie is not dirty enough,” Bhatt said.

He did confirm however that Leone’s porn appeal jumpstarted the film's marketing campaign, calling it a huge victory.

But Bhatt lamented about the overriding taboo regarding sex in Indian movies and said “mindsets change very slowly." He hopes hwoever that Indian audiences will drop their façade and admit that they want to see more explicit films, admitting however, “As of now, we’re still far from being emancipated.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Cam World: Q&A With Studio 20’s Andra Chirnogeanu

One of the blue-ribbon studios in the cam biz is Studio 20, which is now a global brand, with locations on both sides of the Atlantic — from Romania to Hollywood, Calif. Of course, with every strong... More »

Cam World: Model of Month Jenny Blighe Is Red-Hot

Have you found out about MyFreeCams sensation Jenny Blighe, the fiery Arkansas redhead? For the past four years, Blighe’s been camming on an almost-daily basis on MyFreeCams, building a loyal fan... More »

Justin Sayne Leather Expands Team, Gears Up for Eventful 2017

When Justin Sayne looks back on 2016, he will likely remember it as a year in which his Arizona-based company, Justin Sayne Leather, grew by leaps and bounds. Important new hires joined the company, Sayne... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!