Home > News > PETA Taps Sunny Leone for Indian Campaign • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

PETA Taps Sunny Leone for Indian Campaign

PETA Taps Sunny Leone for Indian Campaign
Get XBIZ News
Jul 30, 2012 7:15 AM PDT    Text size: 

MUMBAI, India — You’d never expect adult star Sunny Leone to advocate less sex, but that’s exactly what she’s doing in a new ad campaign by India’s People for the Ethical Treatment of Animals (PETA).

Of course the aim is to neuter dogs and cats.

Leone, who will appear in the new Bollywood erotic thriller “Jism 2,” due to premiere on Aug. 3 is doing the “Too Much Sex Can Be a Bad Thing” campaign for free.

She said if people allow their pets to have “too much sex” and they are not sterilized, the streets of India would be flooded with strays, especially considering a number of Indians are now seeking pedigree breeds.

Leone said in a PETA statement, “I believe in not buying — and adopting. And it’s because there’s so many dogs out there that need a home, that were left on the streets. They just need that love, and if you can rescue an animal, then that’s one of the greatest gifts you can give.”

She added: “I believe that every single dog should be spayed and neutered. You don’t want to continue the cycle of homeless dogs or cats. And spaying and neutering also keeps them healthy. It prevents them from having different diseases that they can get if they are not.”

The star shares her home in Los Angeles with two rescued dogs.

According to India’s Wall Street Journal, strays account for the majority of India’s 19 million dogs and are blamed for spreading rabies to about 20,000 people, as well as more than 60 percent of dog bites every year.

Stray animals are causing a heated public debate that’s prompted Leone not only to add her voice to the problem, but the "Jism 2" producers are donating her wardrobe "including sexy lingerie worn by Leone in the film" to a PETA auction.

A PETA spokesman said that the money collected for the auction will be used to “create awareness for the welfare of homeless dogs in India.”

This is Leone’s first pro bono gig. Since her rise to Indian celebrity she has also endorsed Manforce Condoms and Chaze Mobile and has signed on to star in the sequel to the horror-thriller film “Ragini MMS 2.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Expanding Your Mastermind Group Should Be a Game Plan

After a decade of selling an automation software product for managing websites, it’s been interesting to follow the trends of our customers throughout the past year. At the end of every year, we... More »

‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!