James Keaton, Longtime Member of Lion’s Den Family, Dies

The following article is courtesy of the Lion's Den.

COLUMBUS, Ohio — James Lowell Keaton, 67, retiree of the Lion’s Den, passed away on Monday after battling complications from diabetes. 

Jim was a key executive of the Lion’s Den prior to his retirement in January 2011 and a great friend to the Moran family. 

Born in Middletown, Ohio, to Roger and Wilma Keaton, Jim is survived by his life partner Jack Ryan, his brother, John, and sister-in-law, Anita, as well as nieces and nephews and many  friends.

Jim started with the company in October 1976 following a tour with the U.S. Air Force and soon became the right-hand man of Lion’s Den founder Mike Moran. 

By 1980 Jim was heading up the operations department and was involved in locating and opening more than 20 Lion's Den locations during his tenure. Jim also managed EP&W (Excellent Pictures & Words), the company warehouse, and moved it from Miami to its current location in Columbus.

Jim was a real character, and we wanted to include some of the fondest and funniest memories that Lion's Den staff have of him:

  • On one of his many beloved trips to Vegas, Jim, Jack, and Kenny; the Three Amigos; along with Mike Mucci  were walking down the strip to their hotel.  Jim looked up towards his room window and said, “Oh, you can see through them windows, I have been standing in front of them naked all week.”
  • Ron Corey, current member of the EP&W team who was hired and mentored by Jim, tells us “Jim made the best fried chicken and loved to collect Coca-Cola memorabilia.” Jim also loved the cookouts that we have occasionally at the office — particularly the bratwurst. 
  • Phil Bunfill, manager of the eastern Ohio store, remembers Jim as a fierce protector of the Moran family as Jim would “never allow anyone to talk badly of them lest a shoe get stuck where the sun don’t shine.”
  • Bob Ferrell, manager of one of the WV locations says, “When Jim showed up here, someone was getting fired and when he spoke, everyone listened.  Jim always made me smile.”
  • Jack Ryan spoke of a time when our beloved security tech, Woody, walked into the office and walked up to Jim and "depanted" him. Per Jack, “This is one of the few times I remember Jim being speechless.”
  • Kenny Crosby, Lion's Den's very first employee, stated, “There was never a better friend than Jim ... he always had your back.

Jim was known for his love of all Lion's Den employees, and he had a signature sign off as famous here as Ed Sullivan’s “Really Big Show,” Carol Burnett’s tug on her ear and Gomer Pyle’s “Golly.

Jim simply stood, bent over and kissed the top of your head, every time. 

So, Jim, here’s to you — XOXO — a kiss from your beloved Lion’s Den. We will miss you old friend.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

COTR, Inc. Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Angel Youngs Crowned Newest 'Vixen Angel'

Vixen Media Group (VMG) has named Angel Youngs as its newest Vixen Angel.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

MAD Creativity on Direction, Teamwork, and Life Behind the Lens

Longtime industry photographer and rising director Mad Creativity came up with his moniker early in his career, while searching for something that would capture both sides of his creative life as a photographer and a freelance graphic designer.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Alana Rose Makes Her Brazzers Debut

Alana Rose has made her Brazzers debut alongside Juniper Ren, Ana Khalifa, and JMac, in “Sluts Up!”

Kiki Mink Makes Her WIFEY Debut

Kiki Mink has made her debut for Vixen Media Group studio imprint WIFEY alongside her partner, Cindy, and multi-XMAs winner Isiah Maxwell.

Pixie Kinzi Performs 1st Anal, Headlines LeWood's 6th 'Anal Behavior'

Pixie Kinzi performs her first anal scene and toplines director/performer duo LeWood’s (Francesca Le and Mark Wood) sixth volume of “Anal Behavior,” from Evil Angel.

Kyle Sievert, Rachael Wolfe Join Full Circle Sales Team

Kyle Sievert and Rachael Wolfe have joined the sales team at Full Circle.

C. Stylex Makes Her Evil Angel Debut

C. Stylex has made her debut for Evil Angel alongside director Richard Mann.

Show More