James Keaton, Longtime Member of Lion’s Den Family, Dies

The following article is courtesy of the Lion's Den.

COLUMBUS, Ohio — James Lowell Keaton, 67, retiree of the Lion’s Den, passed away on Monday after battling complications from diabetes. 

Jim was a key executive of the Lion’s Den prior to his retirement in January 2011 and a great friend to the Moran family. 

Born in Middletown, Ohio, to Roger and Wilma Keaton, Jim is survived by his life partner Jack Ryan, his brother, John, and sister-in-law, Anita, as well as nieces and nephews and many  friends.

Jim started with the company in October 1976 following a tour with the U.S. Air Force and soon became the right-hand man of Lion’s Den founder Mike Moran. 

By 1980 Jim was heading up the operations department and was involved in locating and opening more than 20 Lion's Den locations during his tenure. Jim also managed EP&W (Excellent Pictures & Words), the company warehouse, and moved it from Miami to its current location in Columbus.

Jim was a real character, and we wanted to include some of the fondest and funniest memories that Lion's Den staff have of him:

  • On one of his many beloved trips to Vegas, Jim, Jack, and Kenny; the Three Amigos; along with Mike Mucci  were walking down the strip to their hotel.  Jim looked up towards his room window and said, “Oh, you can see through them windows, I have been standing in front of them naked all week.”
  • Ron Corey, current member of the EP&W team who was hired and mentored by Jim, tells us “Jim made the best fried chicken and loved to collect Coca-Cola memorabilia.” Jim also loved the cookouts that we have occasionally at the office — particularly the bratwurst. 
  • Phil Bunfill, manager of the eastern Ohio store, remembers Jim as a fierce protector of the Moran family as Jim would “never allow anyone to talk badly of them lest a shoe get stuck where the sun don’t shine.”
  • Bob Ferrell, manager of one of the WV locations says, “When Jim showed up here, someone was getting fired and when he spoke, everyone listened.  Jim always made me smile.”
  • Jack Ryan spoke of a time when our beloved security tech, Woody, walked into the office and walked up to Jim and "depanted" him. Per Jack, “This is one of the few times I remember Jim being speechless.”
  • Kenny Crosby, Lion's Den's very first employee, stated, “There was never a better friend than Jim ... he always had your back.

Jim was known for his love of all Lion's Den employees, and he had a signature sign off as famous here as Ed Sullivan’s “Really Big Show,” Carol Burnett’s tug on her ear and Gomer Pyle’s “Golly.

Jim simply stood, bent over and kissed the top of your head, every time. 

So, Jim, here’s to you — XOXO — a kiss from your beloved Lion’s Den. We will miss you old friend.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Raissa Bellini Makes Her Blacked Raw Debut

Raissa Bellini has made her debut for Vixen Media Group studio imprint Blacked Raw, alongside Hollywood Cash and Isiah Maxwell.

Ravyn Alexa Makes Her Digital Playground Debut

Ravyn Alexa has made her Digital Playground debut alongside Millie Morgan and multi-XMAs winner Zac Wild in “They Put the HO in Neighborhood.”

Skylar Snow Fronts Latest From New Sensations

Skylar Snow stars with Mighty Dee in the latest release from New Sensations.

Summer Kline Stars in Latest From Bellesa House

Summer Kline stars with Damion Dayski in the latest scene from Bellesa House.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

Rachael Cavalli Leads Latest From Devil's Film

Rachael Cavalli stars with Axel Haze in the latest installment of Devil's Film series "Sugar and Creampies."

Cubbi Thompson on Turning the Page From Creator to Performer

Cubbi Thompson's signature two-tone coiffure is nearly as recognizable as the performer herself. What some might not know, however, is that the look traces back to an unlikely inspiration: eccentric Harry Potter villain Bellatrix Lestrange.

Serenity Cox Performs Her 1st DP in 'Equilibrium' From Deeper

Multi-XMAs winner Serenity Cox performs her first DP alongside Seth Gamble and Vince Karter in the second installment of Vixen Media Group studio imprint Deeper’s Fantasy Feature “Equilibrium.”

Ophelia Fae Is Hustler's 'Cover Honey' for August

Ophelia Fae is the Cover Honey for the August issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Ellen Stagg.

Zariah Aura, Lexi Lore Headline Latest Volume of TransSensual's 'TS Chronicles'

Zariah Aura and Lexi Lore topline the third volume of “TS Chronicles” from Mile High Media studio imprint TransSensual.

Show More