James Keaton, Longtime Member of Lion’s Den Family, Dies

The following article is courtesy of the Lion's Den.

COLUMBUS, Ohio — James Lowell Keaton, 67, retiree of the Lion’s Den, passed away on Monday after battling complications from diabetes. 

Jim was a key executive of the Lion’s Den prior to his retirement in January 2011 and a great friend to the Moran family. 

Born in Middletown, Ohio, to Roger and Wilma Keaton, Jim is survived by his life partner Jack Ryan, his brother, John, and sister-in-law, Anita, as well as nieces and nephews and many  friends.

Jim started with the company in October 1976 following a tour with the U.S. Air Force and soon became the right-hand man of Lion’s Den founder Mike Moran. 

By 1980 Jim was heading up the operations department and was involved in locating and opening more than 20 Lion's Den locations during his tenure. Jim also managed EP&W (Excellent Pictures & Words), the company warehouse, and moved it from Miami to its current location in Columbus.

Jim was a real character, and we wanted to include some of the fondest and funniest memories that Lion's Den staff have of him:

  • On one of his many beloved trips to Vegas, Jim, Jack, and Kenny; the Three Amigos; along with Mike Mucci  were walking down the strip to their hotel.  Jim looked up towards his room window and said, “Oh, you can see through them windows, I have been standing in front of them naked all week.”
  • Ron Corey, current member of the EP&W team who was hired and mentored by Jim, tells us “Jim made the best fried chicken and loved to collect Coca-Cola memorabilia.” Jim also loved the cookouts that we have occasionally at the office — particularly the bratwurst. 
  • Phil Bunfill, manager of the eastern Ohio store, remembers Jim as a fierce protector of the Moran family as Jim would “never allow anyone to talk badly of them lest a shoe get stuck where the sun don’t shine.”
  • Bob Ferrell, manager of one of the WV locations says, “When Jim showed up here, someone was getting fired and when he spoke, everyone listened.  Jim always made me smile.”
  • Jack Ryan spoke of a time when our beloved security tech, Woody, walked into the office and walked up to Jim and "depanted" him. Per Jack, “This is one of the few times I remember Jim being speechless.”
  • Kenny Crosby, Lion's Den's very first employee, stated, “There was never a better friend than Jim ... he always had your back.

Jim was known for his love of all Lion's Den employees, and he had a signature sign off as famous here as Ed Sullivan’s “Really Big Show,” Carol Burnett’s tug on her ear and Gomer Pyle’s “Golly.

Jim simply stood, bent over and kissed the top of your head, every time. 

So, Jim, here’s to you — XOXO — a kiss from your beloved Lion’s Den. We will miss you old friend.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Ariel Demure, Maisey Monroe Star in 4th Installment of 'Ripped for Their Pleasure' From Gender X

Reigning and two-time XMAs Trans Performer of the Year Ariel Demure stars with Maisey Monroe in the fourth installment of "Ripped for Their Pleasure," the latest title from Gender X Films.

Delilah Raige Makes Her Brazzers Debut

Delilah Raige has made her debut for Brazzers alongside Ricky Johnson in "Raige Hits The Stage."

Bellesa to Drop New Installments of 'Euro House'

Bellesa will release new episodes of its series "Euro House" after a three-year hiatus.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Anissa Kate, Koda Monroe Front Latest From Brazzers

Anissa Kate and Koda Monroe star with Jimmy Bud in the latest release from Brazzers, titled "Messy Massage, Amazing Anal."

Lucy Mochi Stars in 2nd Installment of 'Thoughtless Wishes/ From Digital Playground

Lucy Mochi stars with Peter Fox in the second installment of "Thoughtless Wishes," the latest release from Digital Playground.

Private Drops Latest Volume of 'Four-Hand Massage'

Private has released the fourth volume of "Four-Hand Massage," directed by Raul Lora.

Show More