James Keaton, Longtime Member of Lion’s Den Family, Dies

The following article is courtesy of the Lion's Den.

COLUMBUS, Ohio — James Lowell Keaton, 67, retiree of the Lion’s Den, passed away on Monday after battling complications from diabetes. 

Jim was a key executive of the Lion’s Den prior to his retirement in January 2011 and a great friend to the Moran family. 

Born in Middletown, Ohio, to Roger and Wilma Keaton, Jim is survived by his life partner Jack Ryan, his brother, John, and sister-in-law, Anita, as well as nieces and nephews and many  friends.

Jim started with the company in October 1976 following a tour with the U.S. Air Force and soon became the right-hand man of Lion’s Den founder Mike Moran. 

By 1980 Jim was heading up the operations department and was involved in locating and opening more than 20 Lion's Den locations during his tenure. Jim also managed EP&W (Excellent Pictures & Words), the company warehouse, and moved it from Miami to its current location in Columbus.

Jim was a real character, and we wanted to include some of the fondest and funniest memories that Lion's Den staff have of him:

  • On one of his many beloved trips to Vegas, Jim, Jack, and Kenny; the Three Amigos; along with Mike Mucci  were walking down the strip to their hotel.  Jim looked up towards his room window and said, “Oh, you can see through them windows, I have been standing in front of them naked all week.”
  • Ron Corey, current member of the EP&W team who was hired and mentored by Jim, tells us “Jim made the best fried chicken and loved to collect Coca-Cola memorabilia.” Jim also loved the cookouts that we have occasionally at the office — particularly the bratwurst. 
  • Phil Bunfill, manager of the eastern Ohio store, remembers Jim as a fierce protector of the Moran family as Jim would “never allow anyone to talk badly of them lest a shoe get stuck where the sun don’t shine.”
  • Bob Ferrell, manager of one of the WV locations says, “When Jim showed up here, someone was getting fired and when he spoke, everyone listened.  Jim always made me smile.”
  • Jack Ryan spoke of a time when our beloved security tech, Woody, walked into the office and walked up to Jim and "depanted" him. Per Jack, “This is one of the few times I remember Jim being speechless.”
  • Kenny Crosby, Lion's Den's very first employee, stated, “There was never a better friend than Jim ... he always had your back.

Jim was known for his love of all Lion's Den employees, and he had a signature sign off as famous here as Ed Sullivan’s “Really Big Show,” Carol Burnett’s tug on her ear and Gomer Pyle’s “Golly.

Jim simply stood, bent over and kissed the top of your head, every time. 

So, Jim, here’s to you — XOXO — a kiss from your beloved Lion’s Den. We will miss you old friend.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Samantha Reigns Stars in St. Paddy's Day-Themed Release From TeamSkeet

Samantha Reigns stars with Donnie Rock in a new St. Patrick’s Day-themed scene from TeamSkeet series “Brat Tamer,” titled “St. Patrick's Day Nipple Pinching.”

Male Power Debuts Limited-Edition 'Mykonos' Collection

Male Power has introduced its new limited-edition Mykonos collection of men's underwear.

Eldorado to Debut 3 New Brands at Altitude Intimates

Eldorado Trading has inked distribution deals with three new brands and will introduce their respective product lines at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Adult Time, SX Originals Debut BTS Doc for 'Charlotte Sins: First Gangbang'

Adult Time and SX Originals have released a behind-the-scenes documentary on its scene “Charlotte Sins: First Gangbang.”

Dainty Wilder: From Shy Figure Skater to Squirting Superstar

Upon request, Dainty Wilder will enthusiastically perform explicit sex acts for her adoring fans during a livestream — but she does have certain limits.

Eye of Love Debuts 'Pheromone Perfume Oils' From 'Matchmaker' Line

Eye of Love has introduced Pheromone Perfume Oils from its Matchmaker collection.

Full Circle to Debut 50 Pleasure Products at Altitude Intimates

Full Circle will introduce 50 new pleasure products at the Altitude Intimates Show in Las Vegas later this month.

Reptyle to Premiere Cross-Site Release 'Spring Break '26'

Reptyle will debut its new cross-site release, "Spring Break '26," across studio imprints TeamSkeet and Family Strokes.

Aleksa Mink, Payton Preslee Star in Latest From Lesbian X

Aleksa Mink and Payton Preslee star in the latest release from X Empire studio brand Lesbian X, titled “Curvy Girls Playtime.”

Micky Muffin Toplines Private's 'Kitty Fucking Berlin'

Micky Muffin headlines the latest feature from Private, titled "Kitty Fucking Berlin."

Show More