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Dominic Ford Digital Mag Tops 12,000 Subscribers

Dominic Ford Digital Mag Tops 12,000 Subscribers
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Jul 19, 2012 10:30 AM PDT    Text size: 

NEW YORK — Leading gay producer Dominic Ford’s five-month old digital interactive magazine “Adult,” has hit a milestone, boasting more than 12,000 subscribers.

The company said the hardcore gay publication, initially available only for the iPad, can now be viewed on Android tablets or via a web browser.

Editor-in-chief Ford describes the magazine as having the best traits of traditional lifestyle magazine with hard-core, all wrapped in an advanced interactive user experience.

In the flagship iPad version, users can flip through photo galleries, take quizzes and watch embedded movies within the magazine (without being connected to the Internet).

The iPad's retina display enables this version of the magazine to feature the highest resolution photos of any magazine (digital or print) in the adult industry, according to the company. The current month's issue features a 68-page photo essay and "In Memoriam" article on the late Erik Rhodes. The online versions of the magazine have similar functionality, though Ford said "the iPad version is still the premiere version of the product and has additional interactive sections available only on the iPad edition."

In it's five-month existence, Ford said, the magazine has attracted affluent readers who actively pay for porn. According to the publication’s own research, 80 percent of respondents buy subscriptions to porn sites, and generally belong to multiple porn sites (57 percent of respondents belong to more than one site at the same time).

The magazine also surveyed readers about which features of the magazine they liked the best. Topping the list were Model Spotlights, Gay Erotic Fiction, and Blooper Videos.

"’Adult’ is the only magazine that features hard-core interactive movies and photo sets, but then also includes gay erotic fiction, interviews with producers, and other 'lifestyle' articles. Our 'Whore Scopes' have also gained a lot of notoriety, and they are often the first thing anyone reads in the magazine," Ford said.

The magazine has also attracted a host of gay advertisers, that Ford describes as a “who’s-who” of the gay world. He said because the magazine is distributed digitally, advertising prices are more affordable and advertisers can track their ad impressions and click throughs in a way they can't with traditional print media.

 "Advertisers get the best of all worlds: a professionally laid out high-end magazine, the ability to do lead generation from directly within the magazine, and the ability to track the success of their ads," Ford said.

Advertisers can place embedded videos and photo galleries in their ads along with mailing list and free sign-up offers. The company said readers never leave the magazine to opt into these offers, and click-through ratios on ads are extremely high compared to traditional online banner ads.

The magazine is published monthly, with its next issue available Aug. 1.

All issues are available at iReadAdult.com along with advertising rates.

For more information about the publication email editor@iReadAdult.com.

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