Bodi Spa to Debut at September's ILS in Las Vegas

QUEBEC — Bodi Spa has developed the Bodi Spa Line, a collection of personal massagers, vibrators and wellness products, which will debut at the International Lingerie Show, Sept. 9-12 in Las Vegas.

Alain Elmaleh, general manager of the Bodi Spa line says the collection was in development for more than a year.

“After extensive market research, we’ve been noticing a favorable change in the way women perceive adult toys,” Elmaleh said. “As a result more and more of them wish they could buy these items in mainstream stores, such as classy lingerie and couples stores, rather than adult bookstores and sex shops, which for the majority are geared more towards a male clientele.”

The Bodi Spa packaging was designed to reflect the change of attitude by women towards toys, the company said. Its aesthetic represents a  mainstream, therapeutic line of products rather than ordinary sex toys. “This is the reason why you won’t see any naked women or men featured on any of the packaging,” Elmaleh said.

Bodi Spa products include massagers such as the Almighty, the wonderwand, the wonderwand + (rechargeable), as well as medium range vibrators like the Must and the Ultimate (rechargeable), and smaller, more discreet vibrators such as the G, the wavy and The Egg. There are also four different models of vibrating cock rings. There are presently 20 different items in the Bodi Spa lineup, and another dozen items will be released before the end of 2012.

Bodi Spa will also launch three “Grey Shades Pouch” light fetish and bondage toy kits, based on the huge global success of the trilogy of books, “Fifty Shades of Grey,” which has generated an increased interest and demand for fetish and light bondage toys such as blindfolds, ball gags, handcuffs and other items.

 “The ‘Fifty Shades of Grey’ phenomenon has brought the whole toy industry a bit closer to the mainstream market,” Elmaleh said. “Therefore we are convinced that our approach in term of packaging and choice of toys is the correct one going forward.”

For all North American sales inquiries, email sales manager Zack Stevens at: toyman46@rogers.com.

For worldwide distributors inquiries, email Alain Elmaleh at alain@kaytelvideo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sexpo Australia Relaunches as SexEx

Sexpo Australia founder David Ross has relaunched his adult lifestyle expo as SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Orion Debuts 'Glans Masturbation Cup Trainer' From Rebel Line

Orion Wholesale has released the Glans Masturbation Cup Trainer from its Rebel collection.

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Show More