I-D Lubricants to Premiere New Line at ANME

John Sanford

LOS ANGELES — I-D Lubricants will be unveiling a new line of lubricants at this weekend’s Adult Novelty Manufacture's Expo (ANME) at the Burbank Marriott in Burbank.

“I am thrilled to be presenting our exciting new line of high quality lubricants at ANME that are sure to be the hit of the show!” said Gregg Haskell, president of Westridge Labs. “The new line features fresh new packaging and will be supported with product specific marketing tools that will make it fly off the shelves in stores.”

The new line includes a dynamic slatwall and countertop POP display made especially for these products. The display features vibrant graphics and consumer information on the display, making it easy for the end user to choose the most suitable lubricant. Complimentary product posters have also been created to make a splash in every retail store.

The line is supported by a bright, product line-specific consumer guide targeted to not only educate but also to entertain. In addition, the line includes a stand-alone wholesale catalog, complete with specific SKUs, to make ordering easy for the distributor and retail customer.

Haskell said, "The new line is a unique addition to our outstanding lubricants already on the market including Moments, Frutopia, Velvet, and many others. Get your orders in during the show because this is sure to be the new hot seller for retailers!”

Westridge Laboratories, the makers of I-D Lubricants, will also be introducing the new sales team at ANME led by Don Nelson, director of sales.

Westridge Laboratories has been producing premium lubricants since 1993. Located in the heart of Orange County, Calif., its state-of-the-art manufacturing facility is where ID Lubricants are formulated, packaged and shipped from coast to coast and to numerous locations worldwide.

For more information, idlube.com.