Wet Introduces wOw Arousal Gel

VALENCIA, Calif. — Trigg Laboratories has announced the release of Wet wOw, a clitoral arousal gel that joins the brand’s range of lubes and intimacy products.

Wet wOw Clitoral Arousal Gel features two vasodilators which open blood vessels, helping blood to the surface of the skin to enhance sensitivity. A hint of peppermint adds to the experience by creating a tingling sensation.

Women can choose their level of intensity with regular or maximum strength varieties. According to the company, Wet wOw Gentle O will provide just the right kick, and Wet wOw Max O will take things up a notch with the same ingredients coupled with a more intense level of stimulation and longer lasting maximum-strength formula. Both are available in a thick water-based gel.

“Wet wOw, paired with intimate touching, may result in screaming ‘OMG WOW’ so loudly you’ll wake the neighbors,” said Jennifer Martsolf, vice president of marketing at Trigg Laboratories. “For accuracy, we may eventually need to change the name of the product to ‘OMFG wOw!’”

Wet wOw begins shipping to adult specialty distributors and retailers Aug. 1. It will online and in stores by Aug. 14.

Wet wOw will be packaged in .5 fluid ounce tubes which yield approximately 75 applications. Each box will also include a free sample of Wet Synergy, Wet’s water-based+silicone hybrid personal lubricant. All Wet wOw personal lubricants are paraben- and hormone-free.

Look for Wet wOw when it makes its debut at the upcoming ANME Show at the Burbank Marriot on July 14-16.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

North Carolina Weighing Tax on Brick-and-Mortar Sales of Adult Material

The North Carolina state legislature is considering a bill that would impose a new 10% tax on adult material sold by physical retailers in the state.

Lick Goods Expands Massage Oils Collection

Sexual wellness brand Lick Goods has introduced two new flavored massage oils.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added six new restraint sets to its Bad Kitty collection of fetish accessories.

BeYourLover Debuts 'Guitar' 2-in-1 Vibe

Pleasure brand BeYourLover has introduced its Guitar two-in-one vibrator and suction device.

Le Wand 'Dive' Featured in InStyle's List of Recommended Sex Toys

Le Wand’s Dive submersible wand vibrator is featured in “The 7 Best Sex Toys Sexperts Want You to Stash In Your Nightstand” roundup from InStyle.

Kiiroo Debuts 'PowerShot Case' Stroker Add-On

Kiiroo has introduced the PowerShot Case add-on for its Keon, PowerBlow, and PowerShot Strokers.

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

Show More