Wet Introduces wOw Arousal Gel

VALENCIA, Calif. — Trigg Laboratories has announced the release of Wet wOw, a clitoral arousal gel that joins the brand’s range of lubes and intimacy products.

Wet wOw Clitoral Arousal Gel features two vasodilators which open blood vessels, helping blood to the surface of the skin to enhance sensitivity. A hint of peppermint adds to the experience by creating a tingling sensation.

Women can choose their level of intensity with regular or maximum strength varieties. According to the company, Wet wOw Gentle O will provide just the right kick, and Wet wOw Max O will take things up a notch with the same ingredients coupled with a more intense level of stimulation and longer lasting maximum-strength formula. Both are available in a thick water-based gel.

“Wet wOw, paired with intimate touching, may result in screaming ‘OMG WOW’ so loudly you’ll wake the neighbors,” said Jennifer Martsolf, vice president of marketing at Trigg Laboratories. “For accuracy, we may eventually need to change the name of the product to ‘OMFG wOw!’”

Wet wOw begins shipping to adult specialty distributors and retailers Aug. 1. It will online and in stores by Aug. 14.

Wet wOw will be packaged in .5 fluid ounce tubes which yield approximately 75 applications. Each box will also include a free sample of Wet Synergy, Wet’s water-based+silicone hybrid personal lubricant. All Wet wOw personal lubricants are paraben- and hormone-free.

Look for Wet wOw when it makes its debut at the upcoming ANME Show at the Burbank Marriot on July 14-16.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Mesh 2.0' Collection

Male Power has introduced its new Mesh 2.0 collection of men's underwear.

CalExotics Debuts 'Summer Lovin'' Collection From 'California Dreaming' Line

CalExotics has introduced its Summer Lovin’ vibrator collection from its California Dreaming line.

Full Circle Debuts 'Big Juicy Booty' Collection From 'Savage Me' Line

Full Circle has introduced its Big Juicy Booty torso collection from its Savage Me line.

Orion Introduces 2 New Styles From Cottelli Lingerie

Orion Wholesale has debuted two new styles from its Cottelli Lingerie line.

Orion Expands 'Rebel' Line

Orion Wholesale introduced two new pleasure products from its Rebel collection.

Orion Debuts 2 Rabbit Vibes From Sweet Smile Line

Orion Wholesale has introduced two new rabbit vibrators from its Sweet Smile line.

Odin Debuts 'Naughty Fan' Collection

Odin Novelties has introduced its Naughty Fan collection.

Adam & Eve Reveals Results of 'Sexual Discussion' Survey

Adam & Eve has released the results of a survey asking respondents how comfortable they were discussing sex.

Odin Expands 'Kong Benderz' Dildo Collection

Odin Novelties has expanded its Kong Benderz collection with the addition of a new dildo.

Orion Debuts 'Vibepad Intense 2' Vibrator

Orion Wholesale has introduced the second edition of its Vibepad Intense vibrator.

Show More