Wet Introduces wOw Arousal Gel

VALENCIA, Calif. — Trigg Laboratories has announced the release of Wet wOw, a clitoral arousal gel that joins the brand’s range of lubes and intimacy products.

Wet wOw Clitoral Arousal Gel features two vasodilators which open blood vessels, helping blood to the surface of the skin to enhance sensitivity. A hint of peppermint adds to the experience by creating a tingling sensation.

Women can choose their level of intensity with regular or maximum strength varieties. According to the company, Wet wOw Gentle O will provide just the right kick, and Wet wOw Max O will take things up a notch with the same ingredients coupled with a more intense level of stimulation and longer lasting maximum-strength formula. Both are available in a thick water-based gel.

“Wet wOw, paired with intimate touching, may result in screaming ‘OMG WOW’ so loudly you’ll wake the neighbors,” said Jennifer Martsolf, vice president of marketing at Trigg Laboratories. “For accuracy, we may eventually need to change the name of the product to ‘OMFG wOw!’”

Wet wOw begins shipping to adult specialty distributors and retailers Aug. 1. It will online and in stores by Aug. 14.

Wet wOw will be packaged in .5 fluid ounce tubes which yield approximately 75 applications. Each box will also include a free sample of Wet Synergy, Wet’s water-based+silicone hybrid personal lubricant. All Wet wOw personal lubricants are paraben- and hormone-free.

Look for Wet wOw when it makes its debut at the upcoming ANME Show at the Burbank Marriot on July 14-16.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, networking and entertainment.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Full Circle Brands Expands 'The Pleasure Company' Vibe Collection

Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.

Blush Debuts 'Rowen' From 'EnLust' Collection

Blush has introduced the new Rowen dildo from its EnLust line.

XBIZ 2027 Hotel Room Booking Now Open

Hotel booking is now open for XBIZ 2027, giving attendees the opportunity to secure their stay at the host venue, JW Marriott L.A. Live.

CalExotics Expands 'Aura' Collection

CalExotics has expanded its Aura collection with three rechargeable bullet vibrators and two dual-action massagers.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Blush Introduces 'Aurora' Dildo From Avant Line

Blush has debuted the Aurora dildo from its Avant Collection.

Womanizer Introduces 'Liberty 2 Leopard Edition' Stimulator

Womanizer has debuted its new Liberty 2 Leopard Edition clitoral stimulator.

Honey Play Box Taps Aly Kennel for Sales Rep Role

Honey Play Box has added Aly Kennel to its sales team.

Show More