Home > News > Customer Loyalty Goes Mobile • Bookmark   • Newsletters   • Register Search Options


Customer Loyalty Goes Mobile

Customer Loyalty Goes Mobile
Get XBIZ News
Jul 8, 2012 6:00 AM PDT    Text size: 

SAN FRANCISCO — They say that it is easier to keep a current customer than it is to acquire a new one, making the use of loyalty programs a wise move for those seeking a recurring customer base.

This is an increasingly difficult proposition given the wide range of options presented to consumers today, however, requiring a degree of innovative thinking to maximize results. For example, market-leading adult novelty retailer Good Vibrations (www.goodvibes.com) recently announced the release of its loyalty rewards application for the Apple iPhone and other iOS devices.

According to the company, Good Vibrations’ shoppers have long enjoyed loyalty rewards cards, which offer discounts for regular shoppers.

“Now they can leave the paper card behind and enjoy a greener digital future by installing it directly on their iPhone,” states a company spokesperson, explaining that, “With a quick visit to the Apple App Store, they can download the Good Vibrations app and receive instant rewards for every dollar spent in any Good Vibrations retail store.”

Based in San Francisco, Good Vibrations also has locations in Berkeley and Oakland, Calif., as well as in Brookline, Mass., with six retail shops at which shoppers can enjoy their loyalty rewards.

Last year the company launched a mobile website enabling smart phone, iPad and e-reader users to easily shop for the company’s products. The new app is its latest offering to target its mobile customers.

“After 35 years of providing a safe and welcoming environment for adults to find sex toys, books, movies, and education, Good Vibrations is thrilled to bring pleasure to the people and reward customers with our very first app,” company COO Jackie Strano stated. “2012 will also see some fun surprises in the world of digital content from Good Vibrations, so stay tuned!”

With such a forward-looking, customer-centric approach to adult marketing, “fun surprises” is just what we should expect from Good Vibrations. The larger point is that in a mobile Internet world, consumers still enjoy shopping in the real world — operators that can successfully bridge the gap between the two will profit into the future.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Sex Toy Manufacturers Talk Retailer, Distributor Support

The pleasure products industry, at its best, is a well-oiled machine consisting of manufacturers, distributors and retailers. Distributors make sure that products get from Point A to Point B, while retailers... More »

Pleasure Product E-commerce Experts Discuss Latest Trends

Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept... More »

Adult Retailers Predict Consumer Trends for 2017

When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce,... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!