LOS ANGELES — Dreamgirl International is launching its merchandised catalog featuring a collection of festive, new and continuing styles for this holiday season.
The FHV collection has a vibrant color palette of jewel tones, along with the dramatic touches of gold metallic laces, sequins and chains.
The on-trend assortment of styles, re-colored in the jewel tones of sapphire, emerald and ruby red, work well for Valentine’s Day and other holidays, the company said.
Wholesale prices range from $1 to $9 for hosiery, $8 to $12 for Diamond Packaged Lingerie, $10 to $18 for Hanging Lingerie and Robes and $18 to $26 for Corsets.
All new styles are ready to ship starting July 31.
“For the fall/holiday/Valentine’s catalog, Dreamgirl is presenting a tightly merchandised on-trend line that will create a strong statement and allow for key item sales growth during the critical fourth quarter holiday season,” said Susan Feldman, Dreamgirl senior vice president of merchandising and design.
“The product line in both our hanging and packaged assortments radiates with the shimmer of satin and the sparkle of sequins and rhinestones, in colors and styles that are sure to be a Holiday success.”
The Dreamgirl Red Diamond line has a new graphically enhanced box with a bright white background, larger images on both the front and back, multiple plastic windows for easy viewing and a special “call out” banner to let the consumer know that there is an added value item with the lingerie such as an eye mask, wrist restraints or an intimate toy.
The Dreamgirl Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen. Clubwear has several dramatic new fashion forward touches of gold metallic laces, sequins and chains.
The Plus section features figure flattering styles in the same jewel tone color palette that are available in the regular line.
“Our organization continues to execute its business plan across all product categories and in all markets," said Christopher Scharff, CEO of Dreamgirl International. "I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2012-2013 season."
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