Home > News > Doc Johnson Featured in Los Angeles Magazine • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Doc Johnson Featured in Los Angeles Magazine

Doc Johnson Featured in Los Angeles Magazine
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jun 21, 2012 12:30 PM PDT    Text size: 

NORTH HOLLYWOOD, Calif. — In a feature-length cover piece entitled “Doctor’s Orders” (also listed with the subtitle: All Abuzz: An Adult Toy Story), Los Angeles Magazine’s July issue delves  nine pages deep into the history of the adult novelty market, with an intimate focus on the inner-workings of Doc Johnson.

Not only did the lengthy piece cover the everyday workings of the manufacturing company, it also touches upon much research into the roots of this sex toy powerhouse, the many trials and challenges that marked the road to success, as well as exploring the relationship between iconic founder, Ron Braverman, and his protégé progeny, Chief Operations Officer Chad Braverman.

CEO Ron Braverman says, “This article was nearly four months in the writing, and 36 years in the making. I am very proud to have opened our doors to LA Magazine and shared so much of our story with the world. Long before my son joined the company, I’ve had the support of several vital employees who have been with me for more than 20 years — some since the very beginning, in fact. This is quite a large operation; we employ over 500 people. The heart of Doc Johnson is how we all work together; we’ve raised this business as a collective family and it continues to grow. Every product that comes out of this factory is handled with the utmost care, and every employee and customer is precious to us. We’re an American success story, and we’re still making history!”

Through a series of in-depth interviews, journalist Dave Gardetta (New York Times, Washington Post, Rolling Stone, GQ), got to know the expansive staff behind the Great American Toy Company, and was able to see the day-to-day company at work.

“Gardetta’s sources and extensive research made for a gripping story about the rise of Doc Johnson, the history of vibrators and sex toys in general, and contrasts the longevity and Americana of Doc Johnson with some insight from a few relatively new imported-goods companies that are competitors within the adult industry,” the company said. “This unbiased look at the novelty business from an outsider’s perspective has been nothing short of fascinating for the subjects featured in the piece. For an industry that’s been called ‘recession-proof’ by the media countless times, it’s refreshing to read something other than the dollar amount summaries of what this market means.

Chad Braverman, COO, adds, “The experience of extensive interviews with Los Angeles Magazine was great for us — ultimately this article helps bring our core beliefs and candid nature to the public, giving them an unbiased behind-the-scenes look at the challenges, triumphs, and ingenuity of Doc Johnson. It’s an honor to be featured and we’re all very excited.”

To read the article, click here.  

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!