Jun 19, 2012 6:00 AM PDT    Text size: 

LOS ANGELES — NS Novelties has released more than 100 new products within its first full year, leading to what the company reports as strong sales for several of its premiere items.

NS Novelties announced its ambitious rollout plans in late 2011, leading to skepticism among some industry insiders who didn't think releasing that many new items in that short amount of time was possible.

Less than nine months later, NS Novelties has secured both national and international distribution thanks to successful debuts at tradeshows from eroFame to AEE. Domestically, NS Novelties are carried by Capitol News, Eldorado, GVA Ohio, Honey's Place, National/Universal, SLS Distributors, and Williams Trading. In Europe, distributors such as Planet Earth, Tonga, and Toys Media carry the line, while in Australia the products are distributed by Calvista and Windsor. Pink Cherry handles Canada.

Lavi Yedid, managing director for NS Novelties, said, "The products appeal to all sectors of the competitive adult marketplace with their expert construction, their standards in safety, and their innovative packaging.

"We understand the process and interaction that happens on the store level which is why our aim is to create an overall product that buyers want to sell and that are easy to sell. Packaged in boxes with clean lines, comprehensive product information, and an open back window for easy product viewing, our novelties really do sell themselves!"

To date, the newly released, top sellers for NS Novelties are the Alise Vibrating Massager, the Muse, Envie G-Spot/Ripple/Smooth Massagers, Crystal Premium Glass Eggs, Jolie and Orbite Pleasures Plugs, Ballers Masturbators, and the Renegade Pleasure Rocker.

NS Novelties indicated it would showcase another new line of products at the July ANME show in Burbank. Those interested in getting a sneak peek at their next round of novelty items should drop by NS Novelties' booths 94 and 95 at ANME between July 14-16.