LAS VEGAS — Every chastity package (with the exception of the PA-5000) from CB-X will now include one 4cc deluxe re-closeable travel-size Premium Silicone Lube from System Jo, thanks to a partnership between the lubricant brand and A.L. Enterprises.
CB-X will be touting its latest upgrade, along with its newly expanded Designer Collection, at next month's ANME Show in Burbank, Calif.
"We chose System JO after speaking with a number of stores to find the lubricant most compatible with CB packages," CB-X Corporate Director Nikki Yates said. "System JO was the name I heard most consistently. Then I spoke with more people in the industry and System JO has an excellent reputation for a quality product. This was very important to us. It needed to be a popular product, one that could be found in a majority of stores around the country. I wanted a product that would lead to additional lube sales in the stores for our resellers. They have also just received their CE certification so they are able to be sold internationally."
CB-X has also revamped its packaging to show that System JO is now included inside every CB package. In addition to serving as CB-X's preferred lubricant, System JO's Toy Cleaner also is recommended in CB-X instructions as an ideal cleaning solution for its products.
Interested buyers can check out CB-X's revamped chastity device packages and new designer styles at the ANME Show, booth 86 (no appointment necessary). The ANME Show is set for July 14-16 at the Burbank Airport Marriott Hotel.
With the current "Fifty Shades" craze and the sales of fetish products booming, CB-X's revolutionary line of products are ideal for fetish enthusiasts as well as couples looking to increase their intimacy and sense of adventure. Chastity devices appeal to both men and women.
"With the popularity of the 'Fifty Shades' books I expect this show to be much more receptive to our line," Yates said. "In the past quite a few resellers were shying away from anything they perceived as fetish-oriented. Now all I see in all of the trade magazines is fetish. Our line is appealing to both the novice and the experienced fetish customer."