Rocker Phil Varone to Host 2012 StorErotica Awards

Bob Johnson

CLEARWATER, Fla. — Rocker Phil Varone will serve as host at the 6th Annual StorErotica Awards during the Adult Novelty Manufacturers Expo (ANME) at the Los Angeles Marriott Burbank Airport hotel, July 14-16.

The awards show is produced by StoreErotica Magazine and will honor the best in brick-and-mortar storefront, distributing and manufacturing levels.

This year, 11 categories will be presented, including a new category, "Boutique Brand of the Year" (honoring those companies who manufacturer five or fewer product collections), as well as such mainstays as “Novelty Company of the Year,” “Distributor of the Year,” “Hot Product of the Year,” and “Retailer of the Year” (both independent and chain locations) among others.

“2012 was a breakout year for Phil in the sex toy biz,” Kristofer Kay, editor of StorErotica Magazine said. “Retailers reacted very positively to his personalized collection of toys by California Exotic Novelties, and his continued in-store promotions have made him one of the most recognized personalities in our industry today. We’re delighted that he will be part of our 6th Annual StorErotica Awards presentation."

As the former drummer for such prominent rock acts as Saigon Kick and Skid Row, Varone’s journey into the adult sector first gained prominence in 2010 with a photo spread in Playgirl Magazine. In July 2011, Vivid Entertainment released Varone's first adult film as part of their celebrity sex tape series. Building on the success of that venture, Varone signed a deal with novelty giant California Exotic Novelties to produce his own line of adult toys.

In addition to his adult and music careers, Varone is also a mainstream actor, appearing in Showtime’s “Californication” and the CBS series, “Numbers.”  He was also a cast member of VH1’s “Sex Rehab with Dr. Drew” in 2009.

“The SrorErotica Awards really capture the sprit of the novelty industry,” Varone said. “It’s a good time with good friends. I’m looking forward to spending the night honoring the luminaries of the ANME Show.”

“With the line-up of nominees and Phil hosting, the 2012 StorErotica Awards promises to be a great time for everyone who’s lucky enough to attend,” Kay continued. “Presenting at such a special venue like ANME celebrates the continual innovation and camaraderie found within our industry, while honoring those who have excelled in business within the past year.”

For more information about the ANME Founders Show please visit

To cast a vote for the 2012 Awards visit