Westridge Labs Promotes Don Nelson to Director of Sales

NEWPORT BEACH, Calif. — Westridge Laboratories, the makers of ID Lubricants, announced the promotion of Don Nelson to the position of director of sales.

Nelson will be replacing long time vice president of sales Carmen Mortazavi, who is leaving the company to pursue other interests.

“I am thrilled that Don has joined us in this dynamic position in the company,” said Gregg Haskell, president of Westridge Labs. “His thirteen years of experience managing the direct sales selling condoms and lube for our sister company gives him an unparalleled knowledge of the depth of our products. He will seamlessly move into the role of director of sales and we wholeheartedly welcome him to his new position here.”

Nelson is currently taking appointments for one-to-one sales meetings at the upcoming ANME show in July.

“I am very excited to be moving into the position of director of sales at I-D,” Nelson said. "I know our staff, our products, and now I am looking forward to meeting everyone in the adult personal products industry.”

Nelson can be reached at DNelson@westridgelabs.com or by calling (714) 259-9400 Ext. 205.

Westridge Laboratories, the maker of ID Lubricants, has been producing lubricants since 1993. Its facility is where ID Lubricants are formulated, packaged and shipped from coast to coast and to numerous locations worldwide.