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Manica Media Revamps LustCinema.com

Manica Media Revamps LustCinema.com
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Jun 5, 2012 8:30 AM PDT    Text size: 

BARCELONA. Spain — Manica Media has announced the revamp of feminist pornographer Erika Lust's LustCinema.com.

The company said the new offering is a portal designed to bring Lust's content to a growing audience of women and couples seeking a more modern approach to sex films and a fresh perspective on adult entertainment.

"The erotic entertainment market for women and couples continues to grow rapidly online," Erwin De Boer of Manica Media said.

He added, “When we made the decision to enter this market segment we knew we wanted to work with someone capable of blurring the dividing line between mainstream media and adult entertainment effectively. Erika Lust has the portfolio and notoriety to give LustCinema.com an edge over other sites in the niche, and working with her provides all our affiliates with a powerful advantage."

Lust’s films and photos have been featured in a number of media outlets including Marie Claire, Vogue, Cosmopolitan, Vice, The Guardian, El Pais, Aftonbladet and La Reppublica, according to Manica.

While Erika Lust Films remains the primary production house for the revamped site, the brand will continue to expand by adding directors including Maria Beatty, Krystian Geyr, Tristan Taormino, Zoe Cassavettes and Mia Enberg to help bring their progressive approach and quality content to a larger audience

Manica said that along with the new design, it has created a business plan and marketing approach to earn greater traction with its target audience by positioning the site as an interactive erotica portal combining the full power of social media, online community tools and marketing strategies to fans and affiliates.

Fans can also interact directly with Lust through Facebook and Twitter.

“The Internet is full of ordinary porn, but high quality cinematic erotica is now almost nonexistent. Women, couples and true adult film connoisseurs demand a higher level of quality that expresses artistic taste, cinematographic and creative values, as well as an inherent respect for women,” Lust said.

She added, “LustCinema.com caters to a premium audience that is not satisfied with conventional porn and the new version of the site produced by Manica Media offers exactly the kind of user experience fans are looking to find most.”

Interested affiliates can sign up at LustCinema.com or contact sales@manicamedia.com for more information.

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