TORONTO — PinkCherry has reported a spike in adult toy sales due to the book "Fifty Shades of Grey."
The company said it has seen an increase of 15 percent in sales over the previous month’s results because of the book's popularity, the company said.
The products that have specifically seen an increase, both in terms of searches on the website, as well as actual purchases include nipple clamps, Ben Wa balls, and bondage items such as handcuffs, blindfolds and floggers.
“Fifty Shades of Grey has had quite the impact," said Daniel Freedman, CEO of PinkCherry. The domineering Christian Grey seems to have not only awakened the senses of Anastasia Steele, but of a whole segment of our population. We are happy to help out by adding a whole section on toys featured in the book”.
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