Greece's Sex Industry Hit Hard by Economic Woes

ATHENS, Greece  —  If the country’s debt crisis and recession aren't enough, add a sagging sex industry to Greece’s current economic woes.

A new report says people are spending less on adult movies, toys and sex fairs in the financially troubled country, nearly crippling its adult business.

According to the Telegraph, the recession has shrunk Greece’s biggest sex fair — The Athens Erotic Dream, that used to attract big crowds and plenty of exhibitors — down to a shadow of its former self.

Show organizer George Chrysospathis said the number of exhibitors has fallen by half since 2008 to about a dozen and the crowds are dwindling.

"We used to get 20,000 to 30,000 visitors, but this year I don't know, we'll just have to see," Chrysospathis said.

Greece’s former small, but thriving porn business is also suffering. In its heyday, studios employed about 1,000 people, including actors, photographers and cameramen and many of the productions were shot on the country’s exotic beaches.

But free Internet porn and movies from Eastern European countries took their toll. "Five out of the seven porn stars in Greece are Hungarian," Chrysospathis said.

The report said only one production company could be found at the sex fair hawking a title called “Seduction on Santorini,” aimed at sparking interest because of the connection with one of Greece's most popular tourist islands.

Sex shops have also been hit hard.

The report said that only a quarter of the 300 to 400 sex shops that once existed in Athens have survived the economic crisis, and business looked bleak for sex fair exhibitors.

What makes matters worse is that most sex shops in Greece struggle with a seedy image and are usually located far off the beaten path in rundown areas, making sales that much harder.

"Things look really bad," Donatos Passaris an anxious sex novelty exhibitor said.

Other retailers said they made only about $25 a day at the sex show, claiming that customers are depressed and not concerned about sex, or just can’t afford to buy the luxuries.

New concerns over Greece’s recent inconclusive election and fears about it abandoning the euro have also helped tank the sex business that’s made up largely of small family businesses that live or die on foreign suppliers and are faced with international competition.

"There's not a single wholesaler," Chrysospathis said.

And the booming novelty industry is anything but in the troubled country.

The report said that local makers of erotic underwear have found it difficult to compete with cheaper rivals from China and Turkey.

And a dreaded return to the drachma currency would deal another blow to the already ailing novelty industry. Nearly all of the sex toys sold in Greece are from countries such as Germany or Poland, and a devalued drachma would put them out of reach for most consumers.

“A vibrator that now costs $25 would then cost $62," Passaris said.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Ariel Demure, Maisey Monroe Star in 4th Installment of 'Ripped for Their Pleasure' From Gender X

Reigning and two-time XMAs Trans Performer of the Year Ariel Demure stars with Maisey Monroe in the fourth installment of "Ripped for Their Pleasure," the latest title from Gender X Films.

Delilah Raige Makes Her Brazzers Debut

Delilah Raige has made her debut for Brazzers alongside Ricky Johnson in "Raige Hits The Stage."

Ofcom Escalates Sun Social, Superb Convert Investigations

U.K. media regulator Ofcom has ramped up its ongoing Online Safety Act (OSA) compliance investigations into PlayVids/PeekVids operator Sun Social Media and PimpBunny operator Superb Convert.

Centrobill Rolls Out Apple Pay, Google Pay Options

Centrobill has added Apple Pay and Google Pay options for merchants.

Bellesa to Drop New Installments of 'Euro House'

Bellesa will release new episodes of its series "Euro House" after a three-year hiatus.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Judge Preliminarily Approves Pornhub Class Action Settlement

A U.S. District Court judge on Monday granted preliminary approval to a settlement between Aylo and the plaintiffs in two class-action lawsuits over allegations that former Pornhub parent company MindGeek knowingly allowed and profited from CSAM on its sites.

Show More