PVLocker.com Celebrates 1-Year Anniversary

Rhett Pardon

VAN NUYS, Calif. — Pink Visual's PVLocker.com, its cloud-based content distribution platform, is celebrating one year in business.

In the past year, Pink Visual has signed on numerous content partners to the service, including Wasteland, Smash Pictures, Sssh.com, Private Media Group, Demolition, Grind House and Acid Rain, and it is seeking additional providers.

 "The concept behind PVLocker has been referred to at times by third parties as the 'iTunes of porn,' but we know the site has a long way to go before it has earned that sort of comparison,"   Pink Visual President Allison Vivas said. "Having said that, we're certainly extremely proud of the site and optimistic that it will achieve the goals we have set for it, in due time."

PVLocker.com offers ala carte, per-file pricing. The system allows customers to purchase files which are then stored in the server cloud maintained by Pink Visual, where the customer can access that content via a PC, or a variety of mobile devices — including all major makes and models of Smartphones and tablet devices.

Vivas said that a particular source of satisfaction for Pink Visual is that it introduced the 'cloud' storage component of PVLocker for user-uploaded content before mainstream companies like Apple had unveiled their own similar services.

"Our customers love the convenience and flexibility of our upload function, and they really love that the video files they upload are automatically transcoded to offer cross-platform access in the future," Vivas said. "While a lot of users are pretty sophisticated, it's a nice bonus to not have to figure out how to transcode files on their own; they can just upload the original video to PVLocker and let our script handle the rest."

Vivas said that Pink Visual's plan to grow PVLocker's user base largely revolves around signing on more adult studios as content providers, as well as improving the site's existing functionality.

"We know from operating video-on-demand sites that video sites tend to sell better as more content is added, and we know that PVLocker customers want more than just Pink Visual's content, so it is crucial that we continue to bring more studios on board," Vivas said. "The data clearly shows that when we add new content, sales increase.

To celebrate the site's anniversary, Pink Visual is offering a free scene to all customers — new and existing — starting today, its anniversary, and running through May 30.

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