NORTH HOLLYWOOD, Calif. — Doc Johnson has announced the promotion of veteran sales executive Kerin De Francis to director of sales — North America, and the shifting of overseas accounts to a dedicated manager through Greg Holdridge’s new position of director of sales — international.
With the growing sales department and a more interactive market, Doc Johnson says it anticipates its new strategy will allow for greater engagement and more hands-on care for accounts.
Ron Braverman, founder and CEO of Doc Johnson, said, “Doc Johnson is my family — I spend much of my time with the staff here; I've watched many of our people grow up on the job. It is more than just work at Doc Johnson. Promotion from within is always the goal, and it brings me joy to announce the promotion of Kerin De Francis to director of sales — North America.
“She's been in sales with us for over eight years, and has become a face and voice for Doc Johnson across the country. We celebrate and reward her hard work by promoting her to this role, which will allow our sales team the ability to give greater attention to our customers through a broader management of the department as a whole, and new outreach strategies. It's a very exciting time for Doc Johnson.”
Kerin De Francis has worked in the adult novelty industry since 1994. Getting her start working for distributor New Beginnings, De Francis continued her sales career by joining the Doc Johnson staff in 2004.
“My main focus as director of sales — North America will be customer education and really getting our Made in America brand out to the masses. I'm proud of our commitment to American manufacturing and honored to represent such an amazing team,” De Francis said. “In the past almost decade of working for Doc Johnson, I have learned so much about the manufacturing process, have met some of the most passionate and intelligent people in my life, have seen places that I never would have had the opportunity to otherwise. And I have a loving second family named Doc Johnson.”
Greg Holdridge joined Doc Johnson in February of 2011.
“We are meeting the challenges of a growing and complex international market by focusing on the strengths that have made Doc Johnson a vital and valued supplier for years,” Holdridge said. “Specifically, our manufacturing capabilities, product design and development, and our stable of well-known brands. These are the core elements of Doc Johnson and the emphasis we will rely upon to meet the demands of a sophisticated, informed and dynamic consumer market.”