The Screaming O Honored With 5 ETO Awards Nominations

Lyla Katz

LOS ANGELES  The Screaming O and its Studio Collection have received top honors in five categories for the upcoming 2012 ETO Awards, hosted by the U.K. adult trade organization Erotic Trade Only.

The Screaming O has been nominated for Most Innovative Brand, honoring its complete lineup of personal intimacy products for men, women and couples. The Studio Collection is nominated for Best Product Marketing, Best Product Packaging and Best New Product Range, while its Mascara Wand was named in the Best Female Product Category.

“The Screaming O would like to thank our friends and colleagues for recognizing our innovative approach to product development, design and merchandising,” The Screaming O partner Keith Caggiano said. “It’s an honor to see what an impression the chic and discreet Studio Collection has left on the industry worldwide, and these nominations confirm that we’re on the right path or should I say runway?”

The Studio Collection features a matching set of sleek and discreet vibes and intimate sexcessories fashioned to look like the cosmetics they emulate. Each item provides a completely unique extrasensory experience, the company said. 

The Studio Collection Mascara Vibe is a super-powered, multi-function vibrator featuring a sensation-magnifying “Tingle Tip” that transfers vibration in an oscillating fashion to offer an intensely unique intimate experience.

The ETO Awards are scheduled to be announced during the 2012 ETO Show, scheduled June 24-25 at NEC Pavilion, National Exhibition Centre, Birmingham, U.K.

For more information about the awards or to vote, click here.

For more information about The Studio Collection, click here.