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Kink Hires Michael Stabile for Gay Marketing Initiative

Kink Hires Michael Stabile for Gay Marketing Initiative
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May 7, 2012 4:00 PM PDT    Text size: 

SAN FRANCISCO — Kink.com announced it has hired Michael Stabile to help oversee marketing for the Kink Men brand. Stabile has spent nearly a decade working in the industry as both an affiliate and a content producer. At Kink, he’ll head up a major push into the gay market.

“We’re excited to have him on board,” said John Sander, VP of marketing of Kink. “He’s done tremendous work in the past and has extensive experience in many different areas of the gay industry."

Stabile will help grow the existing Kink Men brands, including BoundInPublic.com, BoundGods.com and NakedKombat.com. He will also help develop new initiatives for Kink Men, and help oversee the launch of MenOnEdge.com later this month.

“I’ve worked on both sides of the affiliate divide, and I know what drives sales,” Stabile said. “I’ll be working directly over the next few months to develop tools and content to help Kink Men grow. Kink is unrivaled at what they do, and it’s one of the few areas of the industry that consistently converts for affiliates. It’s exciting.”

Stabile’s long history in the gay industry includes work for companies like Hot House, Falcon and Channel 1 Releasing. He got his start in 2003 at NakedSword, where he ran the marketing department; later, as Creative Director, he produced the "Tim and Roma Show" and launched TheSword.com. In 2009, Stabile left his post to work on documentary about Falcon Studios founder Chuck Holmes. He has written extensively about the industry for Cybersocket, as well as mainstream publications like Salon.com and TheDailyBeast.com. He does contract work for the industry on a limited basis.

“I’ve always wanted to work with Kink,” Stabile said. “They have their sights set firmly on the next incarnation of the porn industry. Despite the challenges the industry faces, I’m glad to be on a team that’s actively working toward the future.”

Gay affiliates can contact Stabile at stabile@kinkmen.com. All affiliates can use affiliates@kink.com.

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