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Standard Innovation Corporation Signs New Brazilian Distro Partners

Standard Innovation Corporation Signs New Brazilian Distro Partners
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Apr 27, 2012 12:00 PM PDT    Text size: 

OTTAWA — Standard Innovation Corporation, Canadian manufacturer of the family of We-Vibe products, has announced Eroticpoint and Pleasure Dreams, as its two new sole distributors of the complete portfolio of SIC manufactured products in the Brazilian market.

Standard Innovation vice president of marketing Leon Benz, travelled to Sao Paolo to meet with distributors within the Brazilian market to determine who was the best choice to represent the company’s product line.

According to the company, the final decision to sign Eroticpoint and Pleasure Dreams was based on SIC’s mission to find partners with values consistent with their philosophy to provide best in class customer service and support.

Through the new partners SIC will support retailers within the markets with merchandising materials, display fixtures, samples and promotional programs to help drive sales and consumer awareness in the region.

“Finding strategic and enthusiastic partners like Eroticpoint and Pleasure Dreams is critical to our success as a global corporation, because it allows us increased presence of We-Vibe products in the Brazilian market and the ability to seize new opportunities,” Benz said.

The trip timing coincided with Latin American novelty show EroticFair where We-Vibe was featured.

 “Brand recognition and awareness in the region is impressively high given the low market saturation to date,” Benz said. “This is an exciting realization for all of us as it speaks to the tremendous opportunity and potential for growth that exists here with these products.”

SIC’s new partners will be offering We-Vibe promotions as Dia Dos Namorados — Brazilian Valentine’s Day (June 12) — approaches.

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