19 .XXX UDRP Cases Filed; 13 Domains Ordered Transferred

BRUSSELS — There have been 19 .XXX domain name disputes filed since the top-level domain's launch, with 13 of the 19 so far resolved — all in favor of complainants.

The disputes, filed under the Uniform Domain-Name Dispute-Resolution Policy, or UDRP, involve some of the top mainstream brands, including Kay Jewelers and oil giant Valero, which both have scored .XXX victories with mediators. But none of the cases so far involve adult entertainment companies as complainants.

In the past month, two new complaints have surfaced — Novo Nordisk, which filed over NoveNordisk.xxx, and Red Bull, which filed over NewYorkRedBulls.xxx.

Through operator ICM Registry, .XXX domain names became available for the first time last year through various roll-out stages; general availability began last December through accredited registrars.

The following .XXX UDRP cases have been filed so far :

  • 20th Century Fox filed a complaint with the National Arbitration Forum over the domain name FoxStudios.xxx. Last month, 20th Century dropped the complaint.
  • Sterling Jewelers submitted a complaint with the WIPO Arbitration and Mediation Center over KayJewelers.xxx. Arbitrators awarded the site to the jewelry retailer.
  • Valero Energy filed a complaint with the WIPO Arbitration and Mediation Center over Valero.xxx. The case ended up "terminated" without a tranfer, but a Whois record shows the domain was transferred March 7 to the oil giant. Valero.xxx originally was registered on Dec. 6 to J Leegsma of the Netherlands.
  • Finans Bank filed with the WIPO Arbitration and Mediation Center over FinansBank.xxx.
  • Denizbank A.S. submitted a complaint with the WIPO Arbitration and Mediation Center over DenizBank.xxx.
  • Borçelik Çelik Sanayi Ticaret Anonim Sirketi filed with the WIPO Arbitration and Mediation Center over Borcelik.xxx.
  • Borusan Holding Anonim Sirketi filed with the WIPO Arbitration and Mediation Center over BorusanHolding.xxx domain. Borusan of Turkey was awarded the BorusanHolding.xxx domain from Mahmut Erdogan, who did not respond to the complaint.  
  • Richard Branson filed with National Arbitration Forum over the domain name RichardBranson.xxx. Branson won his case.
  • VIPINDIRIM filed with the WIPO Arbitration and Mediation Center over Markafoni.xxx.
  • HEB Grocery Co. filed and won with its case over HEB.xxx through the National Arbitration Forum.
  • Complainant George Streit filed with the WIPO Arbitration and Mediation Center over Femjoy.xxx.
  • The University of Texas Board of Regents won its case against Charles Cho and Soonyoung Interaction over UTSystem.xxx. Cho said the "UT" site was motivated by the "creation of a business model focusing on the adult industry specifically targeting the Asian audience." Later, the site re-directed to Sex.com. In that case, arbitrators from the National Arbitration Forum said the registrants gave the university an ultimatum: "pay $20,000 and threatened to post adult-oriented content if his request did not prosper."
  • Baylor University filed with the National Arbitration Forum over BaylorGirls.xxx. BaylorGirls.xxx was handed over to Baylor University, after the registrant failed to respond to arbitrators, who ruled the domain name was registered in bad faith. As evidence of that bad faith, mediators said that the registrant also submitted WHOIS information for multiple other domain names, including PennStateGirls.xxx, NYUGirls.xxx, VillanovaGirls.xxx, PurdueGirls.xxx and ClemsonGirls.xxx, among others.
  • HemNet Sverige AB filed with the WIPO Arbitraiton and Meditaion Center,over the domain name Hemnet.xxx .
  • TDBank filed with the National Arbitration Forum over TDBank.xxx.
  • BGZ S.A. filed with the WIPO Arbitraiton and Meditaion Center over BGZ.xxx.
  • Bass Pro Shops filed with the National Arbitration Forum over Basspro.xxx . 
  • Novo Nordisk A/S filed with the WIPO Arbitration and Mediation Center over NovoNordisk.xxx.
  • Red Bull GmbH filed with the WIPO Arbitration and Mediation Center over NewYorkRedBulls.xxx domain name.
Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Playboy Partners With Creator Platform Tango

Playboy has partnered with creator platform Tango, introducing Playmates to the livestreaming service.

Anti-Porn Senator Introduces Federal Age Verification Bill

U.S. Senator Jim Banks of Indiana, who last month urged the Department of Justice to ramp up obscenity prosecutions, on Wednesday introduced a bill that would make age verification by adult websites federal law.

AEBN Publishes Popular Searches by Country for April, May

AEBN has released the list of popular searches from its straight and gay theaters, by country, for April and May.

Ondato Joins Pineapple Support as Sponsor

Age and identity verification company Ondato has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Amsterdam Website Now Live, Registration Opens

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

MyMember.site Integrates FSC's 'PrivateAV' Age Verification Solution

MyMember.site has integrated Free Speech Coalition's PrivateAV age verification tool into its website-building platform.

Pearl Industry Network Opens Beta for Creator Networking App

Industry trade group Pearl Industry Network (PiN) has launched beta testing for the PiN Member App, a networking and collaboration tool for content creators.

FSC: W.V. Age Verification Law Takes Effect June 12

The Free Speech Coalition has issued a reminder notice that West Virginia's age verification law takes effect on June 12, 2026.

Pineapple Support Taps Brad Mitchell, Jean-Micheal Veen for Senior Leadership Positions

Pineapple Support has named Brad Mitchell as its new board president and Jean-Micheal Veen as technology and development chair.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Show More