ATLANTA — Dating Factory announced the acquisition of World Dating Partners today, expanding its U.S. presence.
The white label dating service said the move expands the company's substantial database of profiles as well as improved support for existing partners and affiliates of World Dating Partners, who now have access to Dating Factory’s U.S.-based support staff.
“Dating Factory is already well known in Europe as the leader in white label dating services, but with this acquisition we’re also pressing our advantage in North America,” Moreno Aguiari, director of U.S. operations said.
He added, “This move means a significant increase to our database of U.S.-based profiles, and it enhances the core technology in a way that means more conversions for our partners.”
According to World Dating Partners, it was the first company to allow its partners to build niche-targeted dating websites in multiple languages.
Through its acquisition of the company, Dating Factory said it now has access to new proprietary match technologies that will result in more conversions for partners.
“This will be a big year for Dating Factory, especially in the United States market,” added Aguiari. “Many companies in North America are just now starting to realize the tremendous revenue potential in operating their own dating websites. Dating Factory makes it possible for companies of any size to get into this growing and profitable business.”
For more information about Dating Factory visit DatingFactory.us.