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CalExotics Releases Playful in Pearls Collection

CalExotics Releases Playful in Pearls Collection
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Apr 10, 2012 3:30 PM PDT    Text size: 

CHINO, Calif. — CalExotics has released the Playful in Pearls collection, which debuted at the winter edition of the ANME Show.

“Playful in Pearls is a sensual collection of pearls and lace designed to enhance romance and intimate play,” says Susan Colvin, President and CEO of California Exotic Novelties. “We are excited to present this new collection.”

Each item in the collection has signature, luxurious, pearl adornments. The products include: Pearl Collar & Cuffs, Pearl Satin Whip, Lacy Pearl Ankle Cuffs, Lace & Pearl “G”, Satin Eye Mask, Lacy Pearl Wrist Cuffs, Pearl Cuffs, Satin & Pearl Pasties and the Pearl Garter.

Jackie White, vice president of sales for California Exotic Novelties, says, “The combination of pearls and satin is adorable! Playful in Pearls is a line of fun, flirty, intimate playwear that women and couples are going to love.”

Playful in Pearls has cohesive packaging and is branded as a mix-and-match line. It is intended to be displayed as a complete collection on a store wall, the company said.

Al Bloom, director of marketing for California Exotic Novelties, explains, “Playful in Pearls was developed with a woman’s shopping habits in mind. All the items can be mixed and matched so the consumer can select several different items to create an individualistic, unique, ensemble. Stores are welcome to use the Playful in Pearls Plan-o-Gram as a guide when dressing their wall.”

The Playful in Pearls Plan-o-Gram, along with 38 other branded plan-o-grams, is available to download from the Product Information section of California Exotic Novelties’ website. For merchandising ideas and tips, the Merchandising Manual is also there as a free download.

The Playful in Pearls Collection is available now from California Exotic Novelties.

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