Thursday, Apr 5, 2012    Text size: 

LOS ANGELES — Naughty America announced today its partnership with Toronto-based-Avid Life Media Inc., operators of infidelity-themed social media website AshleyMadison.com.

The company said paying members of Naughty America will now find a co-branded site within the members' area showcasing AshleyMadison.com, as well as CougarLife.com, a dating site geared toward older women seeking younger men, and vice versa.

"Our similar philosophies on being naughty brought us together," said Naughty America CEO Eddie Arenas.

He added, "We saw the synergy and it made sense to partner up and create a co-branded version of their hugely successful dating site. I'm also a huge fan of their offline marketing initiatives, from the Super Bowl ad to the billboards praising Newt Gingrich for his infidelities.”

Avid Life Media CEO Noel Biderman echoed Arenas’ enthusiasm for the partnership.

"From our perspective, Naughty America has built one of the most notable brands in the world and has done an incredible job of identifying popular trends and lifestyles, which Avid has been supremely focused on since its own inception," Biderman said.

He added, "We are positive that people of like mindedness want to connect with one another, and we are excited to offer them that possibility through Naughty America."