“Private is gaining fame as a ‘Private Lifestyle’ company and our PrivateGirls will act as ambassadors of Private, hosting events and promoting/representing the Private brand in markets that were previously out of reach to Private,” Angela Carson, who handles public relations for Private, told XBIZ.
As part of the campaign to propel Priva and the brand through the adult industry and into the mainstream, Private has launched ClubPriva.com.
“We want to give fans 24/7 access to their favorite stars through constantly updated websites for each PrivateGirl and new media vehicles like direct downloads to phones, PDAs and iPods,” Sergi Lopez, Private’s promotions manager, said.
The company intends to build an affiliate program around the site soon. As Private signs future contract performers, similar sites and affiliate programs can be expected for each new girl.
“This really is a win-win venture and we are thrilled to invest in someone as humble, yet beautiful as Priva,” Berth Milton, CEO of Private said. “Natural eroticism, professionalism and impressive acting skills make her a perfect PrivateGirl and there is no doubt that her magazine spreads and ClubPriva.com are sure to make her an overnight sex symbol.”
While Priva is actually the second PrivateGirl, she is the first contract performer that Private intends to make a brand representative, according to Carson.
“The PrivateGirl venture is quite exciting,” Carson said. “We are taking someone from our traditional business line and creating an aggressive cross-demographic branding campaign around them. Private is forming a close relationship with Priva and launching her within the mainstream media circuit to promote our philosophy of ‘Private Lifestyle’ vs. adult entertainment.”
The identity of a “Private Lifestyle” with Priva at the helm is something the company hopes will help expand its image beyond simply being a DVD or magazine company, Carson said.