Rene Rofe Unveils New Booth, Products at ILS

LAS VEGAS — Rene Rofe showed off a new booth and a new competitively priced product range at last week’s International Lingerie Show in Las Vegas.

René Rofé Sexy Division President Joe Tawil said, "We're really excited. This is the biggest response and most enthusiasm we've seen at the ILS show in years."

Creative Director Wilson Kello said, "René Rofé has been in the lingerie business for over 25 years, and we've stayed on top by staying current. These fresh, attractive new lines and products stay true to the core of our business ethic, which is to provide a quality, in-demand sexy product for our customers that will produce consistently high profits at the retail level."

According to the company, based on the success of its new lines, René Rofé plans to continue to develop their Pink Lipstick clubwear offering, and develop additional new brands designed to excite and sell.