Crystal Delights Reports Traffic Spike After 'Celebrity Apprentice' Gaffe

NEW BOSTON, N.H. Adult toy company reported a spike in traffic following an inadvertent misstep in promoting a diet drink on Sunday's show of “Celebrity Apprentice."

For this week’s challenge, the "Celebrity Apprentice" teams were given the task to promote a new Crystal Light diet beverage product. While the men’s team opted to promote the company’s new Mocktails virgin drink mixes with a beach theme, the ladies’ team, Team Forte, chose to promote the entire company with the tagline, “Garden of Crystal Delight,” not realizing that a luxury adult toy company had the same name.

During the broadcast, Crystal Delights was mentioned repeatedly both verbally as well as with a large sign on the show, resulting in an impromptu national ad campaign for the small New Hampshire luxury adult toy company. Fans of both the television show and the toy company alike can see a clip from the broadcast here.

The television show is about mogul Donald Trump pitting celebrities against each other in an attempt to win money for different charities.

“We were thrilled to have so many mentions on Sunday’s program," said Shellie Yarnell, Crystal Delight's creative director. "We were even more surprised to see our website traffic spike due to the repeated mentions.”

Yarnell has offered each member of Team Forte a free luxury toy as a way of thanking them for the national advertising of Crystal Delights.

“Crystal Light is classy, sassy and cutting edge, just like us,” Yarnell said. “Thanks, Team Forte and Crystal Light.”