Home > News > Productivity Resumes on International Lingerie Show Day 2 • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Productivity Resumes on International Lingerie Show Day 2

Productivity Resumes on International Lingerie Show Day 2
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Mar 27, 2012 4:45 PM PDT    Text size: 

LAS VEGAS – Following an evening of networking at the International Lingerie Show fashion show that drew close to 1,000 attendees and after-party at Voodoo Lounge hosted by Wet, day two of ILS kept the momentum going with a busy trade show floor.

Good Vibrations’ wholesale arm exhibited at ILS boasting a new name: Pleasure Works. “Our goal is to improve selling for retailers,” Pleasure Works’ Mark Espinosa said. “We want retailers to feel comfortable about buying from us and by separating our distribution from our retail brand we’re putting in a little extra effort in letting them know that we want them to succeed.”

According to Espinosa, Pleasure Works is a great fit for ILS attendees that may be looking to add pleasure products. “We carry bath and body products, vibes and dildos that are perfect gateway items.”

Jelique owner Angel Welker attended ILS to support her distributors Eldorado and Holiday Products, she said.

“For years I wondered how to best highlight our products at distributor booths and now I see it’s best to be there,” Welker said. “Our distributors know our products really well but I get to participate in the teaching about our products.”

Holiday Products also hosted product demos by Nura Gel ad Shunga Erotic Art within its booth.

“This particular show continues to amaze me at how great it is for Holiday Products,” Holiday Products’ Diana Fitzgerald said. “It gets better and better year after year.”

Forta, a brand of sexual enhancement supplements for men and women, attended ILS for the first time after four years of enjoying success in Canada.

“We’ve gotten a very positive response to our clean, couples friendly packaging from visitors to our booth,” Forta’s Maxim said. “This show marks our U.S. launch after four years as a top seller in Canada.”

Magic Silk debuted its ScandaLace line of lace underwear for men. “Traffic at this show has been really strong for us,” Magic Silk’s Jeff Baker said. “People are showing a positive interest in our new collections and our new packaging has been very well received.”

Industry vet Kim Airs bounced between distributor booths promoting ID Lubricants as the company’s new brand manager. She said that in her new role, her goal is to get the brand’s name “out there” more.

“It’s been a real pleasure to work with distributors and bring ID Lubes front and center,” Airs said. “I get to interact with their customers, which are actually our customers, face to face – as a manufacturer, we’re rarely able to do that.”

ILS wraps tomorrow at 3 p.m., at the Rio Hotel and Casino.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!